Why do you need to add social buttons to your website? How to integrate social media buttons into your website? How do your visitors and potential customers find you on social media? Maybe they’re searching for you on Google. Or maybe they happen to stumble upon you on Facebook. But if you want to make it easier for your customers to find you completely consciously, then you also need to show them that you are present on the various media. Also, read – Why You Shouldn’t Buy Instagram Followers?
And how do you do that?
Why do you need to add social buttons to your website?
With social media icons/buttons on your website. When you highlight where your business is present, you make it easy for your visitors to contact you. In fact, there are several good reasons why you should add and use social media buttons. And you get them here. Also, Read – 7 Rich Ways to Make Money From Instagram!
Increased brand awareness
Every company wants to strengthen the awareness of its brand, both through the website and to a large extent also through social media. Therefore, it is a definite advantage if you choose to use social media buttons on your website. By adding these buttons, you make it easy for your visitors to find you on channels other than the website. At the same time, you give your visitors the opportunity to share your unique and interesting content with their friends. When they share it, more of their friends will be made aware that you exist. Thus, you have increased the likelihood that more of them will visit your website.
When you are present on social media, you increase the brand awareness of your business. By incorporating social media into your website, you will thus get your visitors to engage with your brand and recognize you. 5 Ways to Make Money on YouTube
Increased likelihood that the content will be read more
When you choose to have social sharing buttons on your website, you make it easy for your visitors to share content with their friends and family. At the same time, you also increase the likelihood that the content will be shared with others and thus also that the content will be seen and read by others than those who normally view your website.
SEO benefits of social sharing buttons
If you want to be found in one of the first places in the organic search results, it is important that you think SEO in and on your website. Here, buttons for social media can also play a significant role. Not because the button itself provides SEO value, but because it can have SEO value if your customers or visitors choose to share your content on other channels. How To Use LinkedIn To Market Your Business: Why Is It Important?
Social proof of social sharing buttons
When you eventually build up a lot of followers and shares of your content, you can also choose to “advertise” it on the website. If one of your blog posts has been shared hundreds of times, you can insert a number on how many have shared it. It signals social proof and can increase your chances of gaining more followers. People want to follow companies that others follow too. If your potential customers see that the content is shared, it must be good content. And thus, they will also be a part of it and read the content. 6 Best Lead Generation Hacks and Tools
Where should you insert social sharing buttons?
Although a social sharing button is very easy to plot on all pages of the website, you still need to be aware of where it is placed. The button should not take focus away from important content or the ability to shop items if you have a webshop.
Depending on what you want your visitors to share, the buttons require a specific space. It is therefore important that you think about where you place the buttons. If you place them at the bottom of a blog post, your visitors will have to scroll all the way down, which they only do if they want to read a summary or have actually read the article. If you place them at the top, there is a risk that they will not be seen. However, the most ideal place to place your split buttons would be “above the fold”. That is, in the place that is visible to a visitor, without them having to scroll further down the page. That way, you can easily show that they have the opportunity to share the content if they find it interesting. 6 Ways To Foster Creativity and Innovation In Your Company
Which sharing buttons do you need to bring?
It does not matter which buttons you put on your website. Too many icons on the website are cluttered and do not make it easier for your visitors to share the content. In addition, make sure you only insert the buttons for the media you are actually using. If you, or your target audience, are not on LinkedIn or Facebook, then there is no need to have these icons standing on the website. Also, remember to have an option for visitors to share the content via email should it happen that they do not use some of the available social media.
No social sharing buttons without good content
Social media is an important element of any company’s marketing efforts. Therefore, it is also important that you as a company show your customers and visitors that you are present on these media. You do this i.a. by incorporating buttons and links to your social media on your website. When you show your visitors that they have the opportunity to find you on social media and at the same time can share your unique content, you increase the awareness of your brand. At the same time, you will also be able to benefit SEO-wise from them, as well as you will probably get more customers because more people become aware of you.
But in order for you to really benefit from having these buttons on your website, you should also think about whether you are worth following on the various media. This means that you need to create unique content that is worth reading both on social media. If you do not have it, no one bothers to spend time with you. For what do they get out of it?