Opening to the European market is always an attractive and profitable idea for Turkish companies. By exporting to this region, it is possible to turn the exchange rate difference into an advantage and earn a profit. Agreements with the EU provide Turkish companies with great advantages in the European market. On the other hand, increasingly widespread and developing online platforms make it easy to sell abroad.
Germany is known as the country that opens the doors of the European market to commercial enterprises operating in Turkey. The fact that a dense Turkish population lives here is among the main reasons for this popularity. We can also say that the products and services produced in our country attract attention and are in demand here. By e-exporting to Germany, you can take a solid step to carry your brand to the international market.
How to E-Export to Germany?
To re-export to Germany, you must first establish a legally operating company. Documentation of export activities is an official requirement. You can establish your business as a sole proprietorship or limited liability company and export in this way. In order for your products to reach your customers, you need to make an agreement with a cargo company. It is an important issue that the company you work for has a wide operation network in Germany.
In order to avoid any disruption in your services, you must fulfill the international sales procedures before starting your activities. It is important that your company complies with the laws valid in Turkey, Germany, and the EU. When you provide a legal service, your operations will not be interrupted for legal reasons and your products will reach your customers without delay. What is e-export? How is e-export done? By reading our article titled, you can learn in detail the points to be considered when selling abroad over the internet.
What are the Steps to Follow at the Initial Stage to E-Export to Germany?
It is recommended that you do market research before you start selling your products and services. Germany is among the bustling markets of the European market. You can learn the trade trends in this country by doing detailed research. By performing your planning in the light of the data you have obtained, you can ensure that your brand has a solid place in this market.
There are some documents that companies selling abroad must obtain. By obtaining these documents, you can ensure that your operations run smoothly. The budget calculation is also an issue that should be considered in sales processes. Customs costs, logistics expenditures, and taxes have an important place in foreign trade activities. It is important that you do detailed research on re-export costs and take the data you get into account when determining the price.
What are the Documents Required for E-Export to Germany?
A.TR ranks first among the documents required for export to Germany. This document can be thought of like a visa for products in circulation in EU member states. There is a Free Trade Agreement between Turkey and the European Union. Pursuant to this agreement, the products sold must be registered with the said document.
Another document that commercial enterprises selling products to Germany must submit is the ETGB. This document, which stands for Electronic Commerce Customs Declaration, is delivered to logistics companies. This electronic document is used in the declaration of incoming/outgoing goods by air, land, sea, and rail. All transactions related to ETGB are carried out in a digital environment. Therefore, no paper output is required for this document. It is valid for products and services within the scope of ETGB micro export. Products weighing up to 300 kilograms are within this scope. According to 2022 figures, there is an upper limit of 15,000 Euros for these sales. Products with a price higher than this value are not included in the scope of ETGB.
What are the Platforms that Can Be Used While E-Exporting to Germany?
To carry out re-export to Germany, you need to set up an online platform where you can sell your products. You can take advantage of our re-export package service to sell abroad practically and without any problems.
- Amazon is a popular e-commerce site in Germany as well as in many parts of the world. You can sell your products by uploading them to this platform with German content.
- Etsy is among the platforms preferred by Turkish companies that expand abroad. This site, where the handicraft and souvenir categories are concentrated, is ideal for e-exporting to Germany. Etsy gives you the opportunity to expand abroad with appropriate commissions.
- eBay is another platform you can use to export from Turkey to Germany. By uploading your products to this site, you can ensure that your brand is visible in an area with heavy traffic. eBay is among the most preferred e-commerce platforms in Germany. This site, which has a user-friendly interface, is popular in Germany as it facilitates the payment and purchasing processes.
What Do You Need to Know When E-Exporting to Germany?
There are some points to consider when selling to the EU market. For detailed information on this subject, you can read our content titled What you need to know to re-export to Europe. Speaking specifically to Germany, we can say that the products and services produced in Turkey have a high trade volume here. By following the right strategy, you can ensure that your brand has a place in the German market. On the other hand, it would be useful to talk about the advantages and disadvantages awaiting Turkish companies operating in this country.
What are the Advantages of E-Commerce in Germany?
Germany has a large place in Turkey’s foreign trade volume. The exchange rate difference has led to an increased interest in Turkish goods in this country. In e-commerce activities in Germany, it is possible to sell at more affordable prices than in the general market in this country.
Germany has a dense and vibrant market within the European market. This mobility has led to the development of payment and logistics systems. There are many logistics companies operating simultaneously in Turkey and Germany. By agreement with a good company, it is possible to deliver a product produced in Turkey to any part of Germany in as little as 3 days.
The Turkish population living in the country has created a cultural interaction as well as creating a market on its own. This interaction caused the interest in Turkish food culture and handicrafts to spread throughout Germany over time. Therefore, it is possible to say that the products produced in our country have a large market in this region.
What Are the Disadvantages of E-Commerce in Germany?
Logistics processes are often fast, but sometimes they can be costly and elaborate. There is a 30 kg limit for cargo sent by air. For deliveries exceeding this limit, it becomes necessary to use land and sea services. In such a case, the delivery of the product to the customer may take longer. In order to prevent this from turning into a disadvantage, it is useful to specify the delivery times on the product page.
Payments made in euros and dollars are reflected in your account via SWIFT. It is normal for these transfers to be delayed. Transactions between banks can sometimes take several days. It is recommended that you take this into account when e-exporting to Germany.
What is the Trade Volume Between Germany and Turkey?
Germany has an important place in Turkey’s foreign trade. There is a great demand for Turkish goods in the German market on the basis of raw materials and retail products. It is also known that this demand increases in some periods. According to the 2021 figures announced by the German-Turkish Chamber of Commerce and Industry, there is an export of 18 billion dollars from Turkey to Germany. According to these figures, this ratio has the largest share in Turkey’s foreign trade.
What are the Points to Consider While E-Exporting to Germany?
It is necessary to pay attention to some issues when selling abroad. In order to have detailed information on these issues, you can read our content titled What you need to know to sell products abroad. If you already have an e-commerce site, it would be helpful to add a German page. If you plan to make your sales through international e-commerce sites, it is recommended to translate your product contents into German. While English is a widely known and spoken language in Germany, it is helpful to conduct your activities in the main language of the country.
What Are the Most Purchased E-Commerce Product Categories in Germany?
“What do we export to Germany?” It is among the questions frequently asked by Turkish companies. Most of the foreign trade with this country consists of raw materials and industrial products. To give an e-commerce-oriented answer to the question, we can group the products that Turkey exports to Germany as follows.
- Food products: Tomato paste, olive oil, organic products, dried foods, pulses.
- home textile products
- Clothing items: Baby and children’s clothes, hijab products
- Natural health and beauty products
- Jewelry and accessories
Regardless of the field in which you operate, you can sell your products in Germany and become a well-known brand in this country by making good planning.