What is Google Analytics, What Does It Do?

One of the best ways to learn more about the people who visit your website is to learn how to use Google Analytics. By combining information from your website with information from social media, you can create a tool to increase traffic to your online resources.

Knowing how to use Google Analytics can greatly help you identify preferred social networks and content types for your target audience. With this knowledge, you will be able to increase website traffic and lead generation while proving social media ROI. Google certificates that can be useful in digital marketing

You can also use Google Analytics to track key social media indicators in a few easy steps.

Here are all the details.

What is Google Analytics?

Google Analytics is a very useful tool that allows you to see and analyze a lot of data related to the activities on your website. Google provides this service for free.

Most website owners who want to analyze their traffic do so using Google Analytics. Today, if you want to follow your digital marketing activities closely, using Google Analytics is inevitable.

The most important part of your online presence is your website. As a result, Google Analytics is ideally positioned to collect as much data as it can about the behavior of internet users, allowing you to evaluate the success of the campaigns you run to advertise your products or services online.

Google Analytics, the statistical tool provided by Google, allows any website administrator to examine their target audience. It is currently used by more than 34 of the global market, as it is very simple to use and understand, and there are many relevant statistics on offer. Data from Google Analytics actually shows the graphical and numerical progression of a website’s target audience, as well as how visitors move around the site, what they do there and how they get there. TOP 15 Marketing Tips on Google

A free website analytics dashboard is called Google Analytics. It gives you access to a wide variety of details about your website and the visitors it receives.

Working like a stethoscope, Google Analytics evaluates the overall health of your website and shows you potential areas for improvement.

Here are some examples of indicators and insights that you can review with the Google Analytics tool:

  • The overall traffic of your website
  • Type of device used by visitors (mobile, desktop, or tablet)
  • Number of converted leads (ROI)
  • Websites that your regular visitors come to
  • Websites your potential customers come from 
  • Visitor demographics (such as where they live and their age);

Use Google Analytics to see which of your articles resonate with your readers, and then create more material along those lines.

The better you understand Google Analytics, the better you can predict which content will be effective.

In summary, Google Analytics is a free web tool built into the foundation of the site. It is used to generate comprehensive statistics on both on-site and off-site activities and performance. It helps to understand and analyze visitor data collected by business and website owners. In other words, it will help you better understand the needs of your target market and customers.

“First party cookies” from Google Analytics are used to collect and store anonymous data about each site visitor. This service is highly appreciated because it is reliable and free. What is UTM (Urchin Tracking Module)? How to use UTM?

How Does Google Analytics Work?

Google Analytics keeps track of all this information using a special tracking code that you add to every page of your website. When internet users access these pages, a small piece of JavaScript code like this runs in their browser.

Basically, Google Analytics adds a few lines of tracking code directly to your website’s source code. This code keeps track of various actions taken on your website, as well as user characteristics such as age, gender, and interests. After the user leaves your website, it sends all this data to the Google Analytics server. What is Site Speed? Why is Site Speed ​​Important in E-Commerce?

The information collected from your website is then collected by Google Analytics in various ways, mainly at four levels:

  • User rating (related to the actions each user takes on the site)
  • Continuity level (how often a user visits the site)
  • Pageview level (each page visited)
  • Activity scale (button clicks, video views, etc.)

Every time a visitor comes to the website, the code logs the data and also sets a cookie on his computer which provides anonymous data to later establish the user’s identity.

You can use Google Analytics tools to evaluate website visitor behavior and measure the effectiveness of your web marketing efforts. You can track all these data over time, both qualitatively and quantitatively. The actions you can take with Google Analytics are listed as follows;

It shows the decrease in traffic.

It is very important to understand the reason for the decrease in visitors. Additionally, it allows you to determine if your traffic sources are always up to date and if your traffic leverage is losing internet visitors.

It tracks the source of your traffic.

Want to know how people find your website? Google Analytics can tell if people find your website mostly through social networks, organic search results, or an online advertising strategy. 6 Best Lead Generation Hacks and Tools

Shows the most popular pages

It is possible with Google Analytics to find out what your audience is looking for and whether your content is suitable for them. Understanding the pages viewed can help identify where content issues are.

Get to know your audience.

By getting specific information about your target audience, you can understand the intentions and queries of your internet visitors. 

Evaluate page load speed

Google Analytics provides information that will increase your page load speed as well as the average speed of your pages.

It monitors the development of your website.

A feature of Google Analytics allows you to compare two periods using parameters of your choice. As a result, you can evaluate whether a change to your website is advantageous. For example, take your website traffic and compare it before and after a refresh.

Analyze customer loyalty

You can find out how many people visit your website, whether they return, and which links they click.

What Does Google Analytics Do?

Once you start using Google Analytics, you can learn more about how your visitors interact with your website. Using this information, you can innovate or modify your pages to increase visitor engagement.

Here are a few examples of what you can do with Google Analytics;

  • Based on our knowledge of visitor interests from our data, we can add new content and attract their attention. 
  • You can view the most popular pages of your site to find out what material users find most interesting. 
  • If our viewers are interested in video games, we can create an article about the favorite games of 2022. In this way, we can delight both our readers and ourselves.
  • If you notice that visitors to a particular web page only stay for 14 seconds, you can make it better by adding additional content or engaging images.
  • If you see many people leaving your website within a few seconds, it may be because they did not discover what they were looking for on your page.

Google Analytics: Why Use It?

You can evaluate your performance with Google Analytics to discover what works and what doesn’t among the actions you have taken on your website, and analyze your performance in detail to understand how to fix problems or improve your website.

Who Is Eligible For Google Analytics?

This question comes up frequently. Fortunately, anyone can use it, even individuals and companies that operate online. To use Google Analytics, it is sufficient to have an active Google account.

The utility is offered in two different versions: a free version and paid version. Anyone with a Google account and using the internet can access the first one. But the latter provides other features that can be accessed by purchasing a membership.

What Advantages Does Google Analytics Offer?

  • There are primary internet audience measurement indicators… automatically collected by Google Analytics: sessions, average length, bounce rate, conversions, conversion rates, eCommerce data, etc. 
  • If you purchase a Google Analytics Premium membership, you can have more reliable data due to larger data recovery quotas and higher sampling thresholds via the API
  • Google Analytics, as the name suggests, allows you to examine your website’s views. Then you can collect visitor information quickly with this application. This includes geographic information, language used, device, browsers, demographics, and even visitor points. Then it will be easy to identify the origin of visitors to your website and the languages ​​they use. You will then have the option to use this service to receive reports on the devices people use to access your website. This will give you information that can encourage you to optimize your website.
  • DMP, tag management, Google Analytics, data visualization software, etc. Access to 7 extremely powerful tools is provided by the Google Analytics Premium package, including
  • It is free.
  • It lets you know your website traffic. Using Google Analytics, you can collect a lot of data about site visitors, including:
  • Their age, gender, and other demographic details
  • Their geographic location, including their city of residence and nationalities
  • Language selection
  • Types of devices used: the types of media your site users use to browse (tablet, smartphone, or computer)
  • Research preferences, favorite pages to visit, and other information about interests
  • It provides an analysis of the source of the traffic. With Google Analytics, you can find out where your traffic is coming from. The channels that Internet users use to access your website will also be known to you. Typical online traffic sources are as follows:
  • Direct traffic: Internet visitors, simply type your website URL into the address bar of the search engine.
  • Organic searches: After a query, users can click on your website link in the search engine results. A high organic search rate simply indicates that your site is optimized and well referenced.
  • Paid searches: Users are brought to your website through sponsored links created in your Google Ads account.
  • Other websites: a link from your website placed on another website that redirects visitors.
  • Social networks: A link to your website has been clicked by online users on social networks.
  • Email campaigns: One of your email campaigns led them to click on your website link.

Is Google Analytics Paid?

Using the free tools provided by Google Analytics, you can analyze the customer journey and increase the return on investment (ROI) of your marketing efforts. Google Analytics uses a hybrid business model which means it provides both a free and paid service. The good news is that small business owners can take advantage of this service without spending any money or monthly fees!

The fact that most sites can use Google Analytics for free is a huge advantage. Therefore, any business can use it, regardless of size or annual income.

Advanced features are available in Analytics 360, which is a purchased version. It is designed for large businesses that require a comprehensive solution.

However, the basic version provides a set of functions that are already sufficient for most builds.

Google Analytics fits the needs of businesses perfectly in terms of web analytics, provided you know what indicators to track and how to create conversion goals in the program.

Site owners can stay up to date with routinely scheduled reports or notifications, even if they do not visit the site.

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