The Ultimate List of 53 Best SEO Tools (Free & Paid)

Here are the best free and paid SEO tools available, broken down into categories, so you can find exactly what you need.

From link building to local SEO, to keyword research, and much more.

Check out the full list of our 53 favorite SEO tools below. 

Free keyword research tools

AlsoAsked

AlsoAsked leverages “Other User Questions” data to offer and organize information based on your search. You can investigate directly from the tool or export your results to a CSV file or graph.

When it comes to writing, AlsoAsked is in Beta, so users have free access to the “Bulk” account that includes 1,000 searches per month. Once the Beta phase ends, the free version will offer 10 searches per month.

AlsoAsked
AlsoAsked

Why we like it: In addition to being effective for general keyword research, it also allows you to outline individual pieces of content by showing you topics related to your search.

QuestionDB

Enter a general keyword and QuestionDB will offer you related topics and specific questions that users ask.

QuestionDB
QuestionDB

Why we like it: QuestionDB is another powerful topic generator. We especially like that it offers related topics in the form of questions; so you can find related keywords or popular topics that you would have missed otherwise.

Search Response

Search Response uses “Other User Questions” data to bring you popular questions that users search for online. Enter a keyword or phrase and it will return questions based on their popularity, as well as groups of topics similar to the Keyword Magic Tool.

Search Response
Search Response

Why we like it: Along with the “Other User Questions” tool, Search Response also offers a “Users Also Search” tool that shows what users are looking for when they jump to another page from their initial search.

SEO Keywords Spelling Checker

Using the Google Suggest functionality, this keyword research tool checks if the entered term is the way users search for it. If not, you can modify it to fit a more popular version.

SEO Keywords Spelling Checker
SEO Keywords Spelling Checker

Why we like it: Because these suggestions come from Google, they reflect real-time trends. It’s a quick way to make sure you’re looking at the most popular topics.

Free On-Page SEO Tools

Seoquake

SEOquake is a free extension that allows users to perform on-page SEO audits, analyze internal and external links, check for broken links, and much more, without leaving the browser.

seoquake
seoquake

Why we like it: The SERP overview tool (pictured above) shows a series of data for each result. You can also click on any of the numbers to get an in-depth report.

Rank Math

Rank Math is a popular WordPress SEO plugin, with over 300,000 downloads to date.

And for good reason, it already gives you Google Search Console and Google Analytics data right in your WordPress dashboard, rank monitoring, 404 errors, schema markup generation, and much more.

Rank Math
Rank Math

Why we like it: The free version offers a wide variety of options, but if you decide you need an upgrade, the annual fees are reasonable (starting at $59). 

It can be overwhelming to switch between various tools and websites, so it’s a great advantage that Rank Math is available directly from your WordPress dashboard.

Yoast (Free Version)

Yoast is another useful WordPress plugin with free and paid options. It is a staple for most SEOs as it takes care of most technical SEO errors.

Yoast (Free Version)
Yoast (Free Version)

Why we like it: Even if you’re not a technical SEO wizard, you can use Yoast to make sure your site meets technical SEO standards. And if you have a little more experience, it will save you a lot of time. It also gives you tips to optimize your content based on readability.

Meta SEO Inspector Chrome Extension

This Chrome extension allows you to view a page’s on-page SEO signals, including meta tags, headlines, schema markup, external links, and more from a convenient dropdown.

Meta SEO Inspector Chrome Extension
Meta SEO Inspector Chrome Extension

Why we like it: This on-page SEO tool is useful for reviewing your own pages and those of your competitors. In addition, it is especially convenient to have all the information on one screen with a single click.

Free tools for monitoring, analysis, and reporting

SplitSignal

Take the guesswork out of SEO with these easy-to-use A/B tests. You will get data that will show you if the changes they have made have had any impact.

SplitSignal
SplitSignal

Why we like it: It can be hard to prove the ROI of SEO to your clients, so you can turn SplitSignal data into high-value insights. You can run these tests on any web platform and you won’t need to deal with complex code or request resources from your developers. 

SplitSignal is currently only available through the pilot program. You can request a trial today to find out more.

Bing Webmaster Tools

Bing Webmaster Tools is basically Bing’s version of Google Search Console. Although the Google option is more advanced, this version will be useful if you are trying to optimize your site for Bing.

Bing Webmaster Tools
Bing Webmaster Tools

Why we like it: In recent years, Bing has made notable improvements to its webmaster tools interface based on user feedback.

It also offers a solid keyword research tool. You can filter the results by “related keywords”, “question keywords” and “new keywords” to refine your results.

Semrush Site Audit (Free Version)

Even if you don’t have a paid Semrush account, you can audit up to 100 pages per month with a free account. Auditing the pages of your website will help you understand the areas that you need to improve for good optimization.

Semrush Site Audit (Free Version)
Semrush Site Audit (Free Version)

Why we like it: We may not be biased, but one of our favorite things about Site Audit is that you can hover over “Learn More” next to each issue or bug to find out how to fix it.

Sloth

Sloth helps you use Cloudflare Workers, along with its global network of data centers, to set up 301 and 302 redirects, implement hreflang, run A/B tests, modify robots.txt files, and collect log files.

Sloth
Sloth

Why we like it: Sloth is particularly useful for SEOs working in companies. You can implement solutions like redirects and hreflang tags with very little effort.

Sloth allows you to use Cloudflare Workers to run JavaScript without breaking the underlying infrastructure, which means you’ll be free of obstacles to getting things done. 

Hreflang Tag Testing Tool

Google SEO John Mueller has previously stated that implementing hreflang is one of the most complex parts of SEO. Using Merkle’s Hreflang Tags Testing Tool is a good way to check for errors.

Hreflang Tag Testing Tool
Hreflang Tag Testing Tool

Why we like it: This tool detects problems with the hreflang implementation in minutes, taking into account related URLs and the target region.

Diagnosing these issues can be a frustrating and arduous process, but if you view the annotations in a clearer format, spotting bad labels is much simpler.

Free local SEO tools

PlePer Local SEO Tools Chrome Extension

PlePer offers tools and shortcuts for local SEO professionals. You can get detailed data related to any listing from Google Maps, Local Finder, and Knowledge Panel.

PlePer Local SEO Tools Chrome Extension
PlePer Local SEO Tools Chrome Extension

Why we like it: The Chrome extension format offers an easy way to research your local competitors. If you decide you want to dig a little deeper, PlePer also offers paid options starting at $10/month and more resourceful options for businesses.

GMBspy Chrome Extension

This extension allows you to view categories for other companies. Since categories have an impact on what appears in the Knowledge Panel, it’s a good step to include in your competitor research.

GMBspy Chrome Extension
GMBspy Chrome Extension

Why we like it: Although the information about the categories is public, it can be tricky to navigate through the HTML to find the data.

It’s a quick way to keep up with your competitors’ activity and find optimization opportunities for your own listings.

GMB Everywhere Chrome Extension

This local SEO tool is similar to GMBSpy but offers more features. 

In addition to accessing information about business categories, you can perform basic audits and analyses of reviews, Google Posts, and Google Maps.

GMB Everywhere Chrome Extension
GMB Everywhere Chrome Extension

Why we like it: Although it’s a free tool, GMB Everywhere offers a lot of valuable information. Basic audits allow you to access information about the publication strategy, frequency, and content of your competitors.

You can compare your strategy to make sure you are investing the necessary time and effort in your listing.

Free Link Building Tools

Hunter

With Hunter, you can save hours spent in the outreach process, finding email addresses related to your business. If you are using the free version, you will get 25 searches and 50 verifications per month.

Hunter
Hunter

Why we like it: Contacting professionals for backlinks and dates can be a daunting task. With Hunter, you can save time for other tasks, even with the free version.

Help a Reporter Out (HARO)

HARO is a powerful (and mutually beneficial) tool that allows you to respond to specific requests in various industries.

It will help journalists get accurate information and help you get more backlinks and coverage for your brand.

HARO sends out email requests, broken down by industry, every day. If you think you are a good candidate for the request, you can respond. However, the journalist has the last word to decide on which source or quote to use.

Help a Reporter Out (HARO)
Help a Reporter Out (HARO)

Why we like it: HARO makes it easy for you to get backlinks. Even if no one on your team is dedicated exclusively to content promotion, you can get results with minimal effort.

Streak

This Chrome extension is basically a CRM implanted in your Gmail account. You can automatically get data from contacts and emails, send personalized emails to contact groups, and get notifications when they receive your messages.

The free version gives you all the basic functionality of the CRM and paid accounts to start at $15 USD per month.

Why we like it: Streak is also very useful for team collaborations. You can automatically share emails, call logs, and access data to give your team context (as you can see in the image above).

Google Tools

Google Analytics

Google Analytics is a popular free tool that gives you detailed data about your website. Even if you rely on paid SEO tools, using GA is vital for analyzing your site’s traffic over time. 

It also gives you valuable data about your audience, including their location, what kind of devices they use, and their demographics.

Why we like it: It’s the most cost-effective (free!) analytics tool for businesses of all sizes. Even if you are a beginner in the world of SEO, you can now use Google Analytics to prove your successes (or failures) with solid evidence. 5 tips for choosing the right domain name

Google Search Console

Another basic tool for any SEO is Google Search Console. It allows you to measure search traffic to your site, discover which keywords your site is ranking for, and identify technical errors.

GSC informs you of common errors, including the Coverage Index, the Core Web Vitals report, and mobile usability.

Why we like it: There’s no better way to identify and fix bugs related to your performance than with insights straight from Google. It allows you to see exactly what problems the search engine sees when it crawls and indexes your site. 

You can too:

  • Test specific URLs to see how Google bots interpret them.
  • Submit a sitemap.
  • Request indexing of a URL.
  • Access information such as the number of clicks, impressions, CTR, and the average positioning of the keywords.

Access Search Analytics for Google Sheets and Dominic Woodman’s Search Console Data Downloader to enhance GSC capabilities. 10 SEO tools recommended by experts

Company profile on Google

If you run a business with a physical store, use Google Business Profile (formerly known as Google My Business) to claim your business listings and appear on Google Maps, Knowledge Panel, and Local Pack.

Optimizing your profile on Google is the first step to follow. Make sure your business hours and address are correct, add photos and videos, and respond to all reviews. Thus, you will help your business position itself locally.

Why we like it: It’s possible to gain a significant competitive advantage if you’re prepared to invest time and effort into optimizing your Google listing. 

Your competitors may approach the task mechanically, which means they’re missing out on opportunities to add new posts, keep up with FAQs, respond to reviews, add images, and update offers.

Google DataStudio

Google Data Studio allows users to combine data from different Google tools like Google Analytics and Google Search Console to create interactive reports.

Why we like it: Data Studio is a free reporting tool that shows real-time data & historical comparisons.

As Google states, “Mixing sources create valuable relationships between your data sets. Creating mixed charts in Data Studio eliminates the need to modify your data in other applications first, saving you time and effort.”

Google PageSpeed ​​Insights

Page load time is very important both as a ranking factor and due to the user experience, so it is important that you keep up with it. You can use this tool to find out your loading speed score and how to improve it.

Why we like it: PageSpeed ​​Insights takes the guesswork out of your site’s load speed. Plus, it prioritizes mistakes for you by giving you clear suggestions on how you can save time.

Google Mobile-Friendly Test

Google has been prioritizing mobile indexing for years, so it’s important to make your site SEO friendly. All you need to do is enter a URL and the tool will offer you specific usability errors.

Why we like it: This easy-to-use tool will allow you to identify exactly which pages you can improve. Mobile usability mistakes include:

  • Use incompatible plugins.
  • The window is not set.
  • The window is not set to “device width”.
  • Content larger than the screen.
  • Text too small to be read.
  • Clickable elements are too close together.

Google Keyword Planner

Google Keyword Planner is a keyword research tool that allows you to choose the right terms for your ad campaign.

All you need to do is enter a central keyword (or a specific URL) and you will receive new ideas along with the average monthly search volume and the level of competition.

Why we like it: Although there are more comprehensive keyword research tools on the market, it’s particularly useful for knowing the level of competition and Google’s bid estimates. It’s also a good way to start gathering ideas for a campaign.

Not sure where to start planning your content? Google Trends is a research tool that gives you insights into what users are searching for and where they’re coming from.

You can search for broad topics, compare two topics, or start browsing popular topics.

Why we like it: Tracking the popularity of a topic relevant to your business can help you stay on top of trends. Or, on the other hand, you can avoid spending time and resources creating content on topics that are losing popularity.

Other free SEO tools

Semrush-sensor

The sensor is a 100% free tool from Semrush that shows the volatility of search results in specific industries. You can track the appearance of certain SERP features, as well as the use of HTTPS.

Why we like it: Finding outliers or traffic drops among data can be stressful and time consuming.

Before you get down to business, it’s helpful to find out if the issues you’re experiencing are industry-wide or unique to your website.

Semrush Social Media Toolkit

Our Social Media Toolkit includes a host of social media solutions, even if you don’t have a paid account. You can post to multiple platforms directly from Semrush, schedule posts in advance, track how your ads perform, and much more.

Here’s what you can expect when it comes to free account limits: 

  • Social Media Ads: You can only add one ad account.
  • Social Media Analytics: no restrictions.
  • Social Media Poster: you can publish a maximum of 10 profiles.
  • Social Media Tracker: you can monitor a maximum of 50 profiles.

Why we like it: Posting from multiple social media accounts on different platforms can be tiring, so it can help you create and publish your posts together in one place.

With the Social Media Toolkit, you can post to Facebook, LinkedIn, Instagram, Pinterest, Twitter, and Google Company Profile without leaving Semrush. What is Local SEO? Why local SEO is important?

Schema.org

This community, founded by Google, Microsoft, Yahoo, and Yandex, promotes a shared vocabulary for structured data on the Internet. You can access documentation for all types of markup.

Why we like it: If you need to add a certain type of data to your page, all you have to do is search for it and you will find all the information you need to implement it.

Inspection Canonical

This extension allows users to check the canonical address of a page directly from the Chrome extension, without the need to dig into the source code.

After spotting a gap in the market, Nick LeRoy decided to create the tool himself:

Why we like it: This simple tool has a color code system that appears directly in your Chrome browser. The “C” icon will appear either red, orange, or green depending on the page. It also includes a message (as you can see above) so you know exactly what you’re working on. How to use SEO for your business

Paid SEO Tools

If you’re an SEO professional, you’ll probably want to invest in some paid tools.

But do you really need to pay for the tools?

Even though there are plenty of free options on the market, paid tools usually offer better features, including solutions for managing large numbers of clients. 

So even though you can have a great SEO presence without a big budget, things can get complicated quickly, especially if you’re dealing with a lot of clients.

Check out our information on paid SEO tools to discover the best options on the market.

Monitoring, analysis, and information tools

With a paid Semrush subscription, users are provided with. Trends, which include market research and traffic analysis tools.

These competitive intelligence tools allow you to analyze your competitors and get an overview of their online performance.

Why we like it: The widget that you can see above these lines of Market Explorer, provides information on the main competitors and organizes them into four categories: 

  • Agents of change: high growth.
  • Leaders: rapid growth with a large audience.
  • Niche players: new or smaller companies.
  • Established Players: Brands with established popularity.

It’s easy to focus only on the big players in your industry, but Market Explorer makes sure you don’t lose sight of emerging companies.

Price: $200 USD per month (requires a paid Semrush subscription).

Semrush Agency Growth Kit

If you’re part of a marketing agency, the Agency Growth Kit can help you get more leads, find growth opportunities, and streamline your reporting.

Along with these features, your business can be added to the agency directory, where any user can search for specific services in different industries. Companies that wish to do so must complete the Semrush Academy courses and provide information about their business.

Why we like it: AGK includes the client portal, where you can create unbranded reports that your clients can access at any time.

Price: You can add the Agency Growth Kit to any paid Semrush account for an additional $100 per month. 

Advanced Web Ranking

This tool provides daily, weekly, and on-demand tracking of desktop, mobile, and local search rankings. You can spread this data in white-label reports to send to your clients.

Why we like it: Advanced Web Ranking offers ranking monitoring, reporting, and competitive analysis all in one tool. The variety of plans is also useful for small businesses or those without big budgets.

Prices: You can choose between four different plans. If you pay annually, you will save 10%, 

  • Starter (for startups): USD$49 per month.
  • Pro (for internal teams): USD$99 per month.
  • Agency: USD$199 per month.
  • Enterprise: USD$499 per month.

Night watch

Find out how your pages rank down to the zip code level. Other functionalities are the white label reports, the Site Auditor, and the Keyword Discovery function.

Why we like it: Ranking followers typically use a random Google Data Center, but Nightwatch lets you access any Google Data Center. It will help you see how you are doing locally as well as in other markets.

Pricing: Just like Advanced Web Ranking, Nightwatch offers several packages depending on your budget:

  • Starter (freelancers and small and medium businesses): 32 USD per month.
  • Optimize (growth businesses and marketing agencies): $79 USD per month.
  • Agency (large agencies and large businesses): 295 USD$ per month.

On Page SEO Tools

Semrush On Page SEO Checker

It can be hard to know where to start when optimizing a page. On Page SEO Checker organizes your ideas to improve specific pages.

Why we like it: The tool organizes ideas into different categories, making it easy for you to see which areas need more attention. And if you have a Site Audit set up for your project, you’ll also receive technical insights.

Prices: On Page SEO Checker is available for any account, although there are limits:

  • Free: 10 units of SEO ideas (each keyword in the tool spends 1 unit).
  • Pro: 500 units of SEO ideas.
  • Guru: 800 units of SEO ideas.
  • Business: 2,000 units of SEO ideas.

Yoast

Since Yoast is such a popular tool, we’ve added it twice! Let’s talk about the paid version. In addition to the free features, you can access any Yoast SEO training course, use the readability analysis feature, automatically redirect pages, and much more.

Why we like it: With the readability analysis feature, you can trust Yoast to tell you how readable your post is. Take a look at the screenshot above, if there are any recommended improvements, the tool will mark them with orange or red dots and let you know what the problem is.

Price: Yoast Premium is available from $89 USD/year. 

Copyscape

Duplicate content can negatively affect your rankings, so it’s helpful for writers or editors to use software like Copyscape, which can detect content that appears verbatim elsewhere on the Internet.

Why we like it: Duplicate content can hurt your rankings, and Copyscape finds it for you with little effort.

Pricing: Copyscape costs three cents for every 200 words and an additional one cent for every subsequent 100 words.

Semrush SEO Writing Assistant

Our SEO Writing Assistant checks the readability of your writing, gives you SEO and keyword suggestions, alerts you to any detected plagiarism, and measures the tone of voice you are using.

Why we like it: In addition to using the tool within our website, you can also download the plugins for both WordPress and Google Docs. 

Pricing: Semrush SEO Copywriting Assistant is available to those with Guru and Business Semrush subscriptions.

keyword research tools

Semrush Keyword Magic Tool 

The powerful Keyword Magic tool gives you access to a vast database of over 20 billion keywords. With their help, you are sure to be able to conquer keyword research for any industry.

If you use the free version, you are limited to 10 searches per day, each of which will have 10 results.

Why we like it: The Keyword Magic tool is very comprehensive, offering comprehensive keyword research capabilities. Additional benefits are as follows:

  • Automatically groups related keywords into topics.
  • Includes a question feature to filter only the keywords that ask questions.
  • It allows you to know which SERP features are present in a keyword.
  • Shows the intent of the keywords (ie, transactional, navigational, or informational).

Pricing: Available with a Guru or Business Semrush account.

Keywords Everywhere

This browser add-on for Chrome or Firefox displays search volume, CPC, AdWords competition level, and historical keyword trend data.

Why we like it: In addition to the data mentioned, you can also access data from People Also Ask. It’s a useful tool if you don’t want to go back and forth between multiple keyword planning tools.

Pricing: Users pay for credit packs. One credit equals one keyword, and credits expire after one year:

  • 100,000 credits : 10 USD$
  • 500,000 credits : 50 USD$
  • 1 million credits: 100 USD$
  • 2 million credits: 200 USD$
  • 5 million credits: 500 USD$
  • 10 million credits: 1,000 USD$

keywordtool.io

Keywordtool.io generates long tail keyword suggestions based on the keyword you search for.

Keyword.io is actually a free tool; however, the Pro version is useful because it fully supports all Google domains and languages. Supports data from 192 countries and 46 languages.

Why we like it :

Keyword Tool.io can be used for YouTube, Bing, Amazon, eBay, Instagram, and Google.

There is also an API option to help you do keyword research on a much larger scale. 

Pricing: There are three plans to choose from if you want to upgrade to a paid account:

  • Pro Basic: 69 USD$ per month
  • Pro Plus: 79 USD$ per month
  • Pro Business: 159 USD$ per month

LongTailPro

It’s important to focus on the right keywords to attract useful traffic that converts users. LongTailPro helps you do this by finding less competitive, long-tail keywords within your business niche. Search Engine Optimization (SEO) for Beginners

Why we like it: The tool allows you to keep an eye on your competitors by tracking up to 200 keywords, performing competitor analysis, and analyzing metrics that help you gauge your chances of outperforming your competitors.

Prices: If you pay annually, you can get four months free:

  • Starter: USD$297 annually or USD$37 per month.
  • Pro: $537 annually or $67 per month.
  • Agency: USD$1,177 annually or USD$147 per month.

Link building tools

With the Backlink Analysis tool, you can accurately check the backlinks of almost any website, and use our Authority Score metric to determine the quality of a backlink.

Why we like it: It’s the fastest backlink identification tool on the market, so you’ll be the first to know how your competitors are doing. You can also use the various reports in the tool to find new backlinks, lost backlinks, and much more.

Pricing: Free, Pro, Guru, and Business tier accounts support Backlink Analysis, but you’ll have access to different numbers of requests and results:

  • Free: 10 results per day and 10 results per report.
  • Pro: 3,000 results per day and 10,000 results per report.
  • Guru: 5,000 results per day and 30,000 results per report.
  • Business: 10,000 results per day and 50,000 results per report.

Our backlink generator tool helps you organize your outreach efforts by compiling a list of opportunities and providing a management interface to run your campaign.

Why we like it: You can filter potential domains by authority score or overall rating to make sure the sites you target are quality ones.

You can also see the “search source” of each suggestion, that is, which relevant keywords caused the result.

Price: You can access the Link Building tool with any Semrush account, even a free one. These are the limits:

  • Free account – You can import up to 100 domains.
  • Paid accounts: You can import up to 10,000 domains.

JustReachOut

JustReachOut offers you a way to build backlinks and gain recognition without the need for a huge PR budget. This tool builds a list of journalists and influencers relevant to your business, writes an introductory email based on one of your templates, and sees analytics on your open rate once people receive your email.

Why we like it: This link-building tool provides an organized way to use data from your campaigns for future strategies. It also allows you to spend less time in the process of contacting potential customers.

In addition, you will have access to editors who will give you feedback on your releases and give you advice on strategy.

Pricing: You have three plans to choose from and you can save up to 20% if you pay annually instead of monthly:

  • Only: $79 USD per month if you pay annually or $99 USD if you pay monthly.
  • Simple Outreach: $159 per month if you pay annually or $199 per month.
  • Advanced Outreach: $319 per month if you pay annually or $399 per month.

PitchBox

PitchBox is a content marketing and influencer search platform. You can quickly find bloggers, publishers, and influencers based on keywords.

Why we like it: They have integrations with many SEO providers, including Semrush, making it easy to access data without leaving the site.

It also sends push notifications when contacts don’t reply, so you don’t have to do it manually.

Pricing: You can choose from four set plans or contact PitchBox for custom options:

  • Basic: 195 USD$ per month.
  • Small Business: 295 USD$ per month.
  • SEO Agency: 395 USD$ per month.
  • Enterprise: from USD$1,500 per month.

Local SEO tools

Semrush Listing Management

Our simple local SEO solution, created in partnership with Yext, eliminates the manual effort of distributing your business data to authorized directories.

Why we like it: The listing management tool also improves the voice search reach of your data, automatically distributing information to Google, Bing, Apple, and Amazon Alexa.

Prices: you can choose between a Basic Location and a Premium Location:

  • Basic localization: 20 USD$ per month.
  • Premium Localization – $40/month (includes a local heat map, the ability to respond to Facebook and Google Business Profile reviews through the tool, and a review for sentiment analysis)

Georanker

Georanker offers you a wide variety of tools, but the Local Rank Checker and Tracker Tool are effective ways to keep an eye on local traffic.

While you can use this tool for free, there are daily limits and you won’t be able to create off-brand reports or access additional features.

Why we like it  Although we have only mentioned the local SEO tool, they offer many other products, in addition to API and data mining functionalities.

Price: You can choose between three different plans, but keep in mind that the data mining features and the API incur an additional cost:

  • Pro: $99 USD per month
  • Agencies: 249 USD$ per month
  • Enterprises: $490 USD per month

Yext

Yext is known for its listing locator services, though it does offer site search and reputation management tools.

Local listings allow you to manage your business information on 200 search platforms around the world. You will only need to update the hours, menus, and other related information once, and it will be updated directly in the rest of the listings.

Why we like it: Along with listing management, you can also monitor SEO metrics like impressions, click-throughs, and conversions to find out how your listings are performing.

Price: You can contact Yext for an exclusive business package. If you only need to pay for a listing, these are the prices:

  • Emerging Starter Package: $4 USD per week or $199 USD annually
  • Essential Plus Package: $9 USD per week or $449 USD annually 
  • Complete Standard Package: USD$10 per week or USD$499 annually
  • Premium Advanced Package: USD$19 per week USD$999 annually 

Other SEO tools

Sell zone

If you sell products on Amazon, Sellzone will help you find the right search terms, audit your product pages, and test if changes to your listing have any impact.

Why we like it: Because the Amazon marketplace is so saturated, it’s very helpful in discovering your performance in the industry. Also, being able to test changes allows you to identify what works best.

Pricing: The free plan includes a product search tool, unlimited trials, and checks for Amazon requirements. To access more features and get a personal manager in the professional plans, you can opt for a paid plan:

  • Growth: 50 USD$ per month
  • Pro: $85 USD per month

Prowly

Prowly is a media relations and PR software that allows you to find relevant contacts in the media, create and send press releases, manage your contacts, and much more.

Why we like it: Prowly reduces PR manual work and allows you to manage your campaigns from a single platform.

Its press release features are very useful as you can create visual (and interactive) releases, create a target audience and send them directly through Prowly.

Pricing: There are two plans available to Prowly users:

  • Essential (for small businesses and freelancers): $189 USD per month
  • Professional (for PR agencies and internal teams): $259 USD per month

Content Marketplace

Content Marketplace is a perfect source for content on demand. You can order articles, infographics, texts for websites, newsletters, press releases, ebooks, and much more.

Why we like it: You don’t need a subscription to access the Content Marketplace, but having a Premium plan provides a 10% discount on orders, unlimited content reviews, one express order per month, and more.

Pricing: With a free subscription, you won’t have any recurring fees; You will pay for each asset you order.

If you choose a Premium subscription, you will pay $33 USD per month if you pay annually or $40 USD per month if you pay monthly.

ImpactHero

This AI tool breaks down your site’s content into stages of the conversion journey, provides insights to improve your strategy, and discovers which pages are the most impactful.

Why we like it: With ImpactHero, there’s no need to sift through reams of data to figure out how your content is performing. This tool shows you relevant data in a simple way.

Pricing: You can pay $200 USD per month or contact the sales team to discuss other options. 

Last conclusions

As you can see, there are plenty of SEO tools that can help you refine your strategy and save time thanks to automation. Even if you’re not working on a big budget, there are plenty of great free tools you can use.

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