Instagram is one of the largest social networks in the world in terms of the number of users and interactions. First of all, it is possible to sell on Instagram, which is an effective social media platform. Because millions of users spend time on Instagram every hour of the day. For this reason, Instagram has become an ideal channel for selling and social commerce. But it is necessary to learn how to sell on Instagram. Thus, businesses of all sizes, boutique sellers, or individual sellers can use this channel to reach their target audience. Because Instagram offers incredible opportunities to increase sales? So, what does Instagram promise to sell? How to sell on Instagram? You can check our article for answers to these questions and more! What is Mobile Marketing?
What Does Instagram Promise To Sell?
According to Statista, the number of Instagram users worldwide exceeded 1 billion 74 million people in 2021. This figure is expected to reach 1 billion 130 million people in 2022 and 1.2 billion people in 2023. Considering that there were 815 million users worldwide in 2019, one can guess what Instagram promises for sellers of all sizes. Millions of people start using Instagram every year. For this reason, Instagram has become a very attractive market for selling. How to Attract More Customers on the Internet
Instagram is one of the most popular social networking platforms in the world, with 1 billion monthly active users. Instagram features businesses and retailers around the world, from major international brands to regional fashion stores, from home handmade homemakers to suppliers, and from boutique businesses to service providers. On Instagram, which is also used as social commerce or social e-commerce channel, 80 percent of its users can decide to buy something they see while viewing the posts or posts on the platform. Especially in recent years, the “Reels” move has gained great momentum, and Instagram is used as an effective channel for sellers to reach their target audience. Thus, the opportunity to increase sales on Instagram arises. Why is Social Media Important for a Small Business?
Creating an Instagram Business Profile
The Instagram business profile is the first point of contact for customers on the social network with the brand. Therefore, it is effective for making the first impression on customers. The profile can also enable people to follow the business account on Instagram. A consistent brand story and an aesthetic profile view can turn new or potential customers into loyal followers. This will be the driving force for people to be interested, review, and finally buy the products in the Instagram store. So the Instagram business profile is the first step in building brand loyalty in customers. Online Top Selling Products List in 2022
To create a business profile on Instagram, you need to take the following steps;
- Profile photo: An image suitable for the logo or brand should be used. A visual should be chosen that will enable the company to be recognized.
- Biography: This area is very important. Consumers shopping on Instagram will review the business profile before purchasing. For this reason, the business profile should be written very well; should appeal to the target audience; It should contain a clear description of the business. Also, mention should be made of what is promised in the biography.
- Link: Instagram has a URL section in the bio area. This section is a clickable link on Instagram. In addition, accounts that reach a certain number of followers can add links to stories. For this reason, links such as the store website or the brand’s e-commerce site must be added to the clickable areas. Thus, it may be possible to drive traffic from shares and stories. These URLs will also give you the opportunity to track visits to the website from Instagram.
How to Sell on Instagram?
After creating a buyer profile, it is necessary to apply the techniques of selling on Instagram. How Does? Here are Instagram sales techniques… How to Grow Your Business on the Internet?
If you want to reach your target audience, you should definitely use Instagram ads. So, how are Instagram ads used? There are constant changes in the Instagram algorithm. Because there is increasing competition on the platform every day. For this reason, it is important to know which applications or features work on Instagram and to use them. Instagram ads are one of them. Because Instagram advertising is critical to marketing strategies.
At this stage, you need to decide how much advertising budget you will allocate to sell products on Instagram, where your ads should appear, and how long they should stay on the air. For this, you can use the various targeting options offered by Instagram, taking into account the sales targets of the business.
Advertising on Instagram is promoting posts. It will be enough to select the post you want to highlight and press the “promote” button. Instagram automatically pulls the target audience for which your post will be shown; however, you can create your audience with options such as interest, age range, and gender. Afterward, it will be enough to approve the budget and the promotion. For Instagram ads, it would make sense to choose small budgets and short time intervals first. So you might be able to test some metrics like interest in the product or conversion rates. 8 Amazing Experiments Every Entrepreneur Should Know
Instagram Stories Ads
Instagram offered another paid opportunity for brands to reach more people by advertising in their story posts. These full-screen ads allow the business to use targeting that makes their ads personally relevant to the people they want to reach. These ads pop up in the Instagram Stories of the accounts you follow and can have a huge impact on potential customers.
There is a “Sponsored” label in the upper right corner of Story ads. There’s also a call to action, “Learn More”. Apart from that, an additional call to action can be added below the ad. In order to advertise with a video or photo in Instagram ads, care should be taken that the visual elements in the first share are quite remarkable. Because you need to grab the attention of potential customers who are browsing the stories quickly.
Creating Stories with Product Links
Instagram Stories is a very popular social networking site. With more than 500 million daily active users, stories can be an effective sales channel for businesses. Stories provide an excellent opportunity for businesses to engage with their audiences more often and in a personal way. For this reason, many brands use Instagram Stories to promote their products or showcase new products.
Accounts with 10k or more followers on Instagram can add links to Instagram Stories. Thus, story links can offer an opportunity to grow your email list, sell products on Instagram, drive traffic to the brand’s website, and implement many more sales-oriented actions. When adding links to stories on Instagram, guiding text such as “Swipe Up”, animated icons, or color or font options can be used for visibility.
Creating a Shoppable Feed on Instagram
The shopping feature on Instagram provides a great opportunity for businesses. So businesses can tag products for sale, allowing users to purchase them directly from within the app. For example; Shopify plugins or Shopify shopping integration on Instagram make it easy for businesses to sell. The “Instant Buy” feature allows visitors to add products to the cart and purchase products directly on the images in the feed. Businesses can create a private gallery to showcase their products and add the gallery’s link to their Instagram bio.
Promotions Exclusive to Instagram
As in every sales channel, shoppers on Instagram love promotions or discounts. A special discount is available for Instagram followers. It is an excellent place, especially for the launch of a new product or promotion of a discount code. By sharing the promotion information on your story, you can direct the followers to click the link in the bio to take advantage of the promotion. If you’re running an Instagram-specific promotional campaign, a teaser can also be created on the business’s other social networks to drive traffic to the Instagram business profile. Promoting Instagram-specific promotions or discount codes on other social networks will also encourage people to follow your Instagram account.
Partnerships with Influencers
The word “influencer” is a term used to mean “influencer”. Instagram offers many applications and options to increase sales. However, if you still have difficulty reaching your target audience, there is another method; influencer marketing or influencer marketing… Instagram influencers are increasing their popularity day by day. Phenomenal marketing techniques have been a big part of social media marketing strategies in recent years.
Many consumers do not trust traditional advertising; they trust the people they watch live. According to Nielsen’s research, consumers show that brands rely more on personal recommendations than on traditional advertising. Influencer marketing offers brands a unique opportunity to reach their target audience. While investing large sums in influencer marketing may seem like a risk at first, it’s important to consider exactly what you’re getting paid for.
Correct Use of Hashtags
If you want your brand to gain traction and reach new audiences on Instagram, you need to master the art of hashtags. Using the right hashtag means putting your brand or products in front of potentially millions of people. The point to be considered at this stage is; Not using too many hashtags. Using too many hashtags can cause posts to appear like spam. A simple trick to finding the right hashtags is to identify which ones are being used by influencers in your niche. Note that many of these hashtags can have millions of posts! For this reason, if you choose these hashtags, your post will be more likely to be seen. Hashtags used by influencers and attracting a lot of attention are the right hashtags you are looking for!
Selling on Instagram is common among modern entrepreneurs, micro-businesses, and individual sellers. More than 200 million Instagram users visit at least one business profile per day. 60 percent of these visitors are made to discover new products. Also, 90 percent of accounts follow a business on Instagram. For this reason, Instagram has become an important player in the field of social e-commerce. Instagram, which is used for image sharing, offers attractive options for businesses that want to sell. Selling products with visual appeal or aesthetics on Instagram can be easy. For this, some procedures must be applied to the letter.