Roadmap for Women Entrepreneurs

We all know that almost all fields, from art to sports, are dominated by men. In fact, it can be considered as a clear example of this that we bring the word “woman” to the head of a job to indicate that the person dealing with any subject is not a man. Of course, business life or trade cannot be considered independently of this situation. Equal opportunity in recent years has removed the obstacles to the emergence of some changes in this course and women entrepreneurs to have a say in working life. Both young women entrepreneurs who take a step in this direction after a certain age, achieve significant success in creating their own brands.

What Does a Woman Entrepreneur Mean?

The female entrepreneur is a concept that is not easy to define. It has been a long-debated issue in which aspects of an entrepreneur’s being a woman makes a difference. The primary factor underlying this particular definition is that women face much more serious obstacles to starting their own businesses than men.

In summary, it can be said that women who set up their own business and undertake the general organization and management of this business fit this definition. If we expand the expression a little more, women who can manage economic, social, and family conditions in line with starting a business deserve to be covered under this heading. Women entrepreneurs can establish the business on their own or with other people.

What is the Importance of Being a Woman Entrepreneur?

Women entrepreneurs are economically and socially linked to each other. Of great importance for The inclusion of women in production and business life in an entrepreneurial position generally provides economic mobility. In this way, the course of economic activities in that society, which is stuck in itself and lacks innovation and creativity, can be broken. This diffusion of the impact of new ideas created by women leads to positive transformations at both the micro and macro scales. Because the possibility of women’s work to fill the gaps in the market makes a difference against production activities that are currently in progress and tend to become monotonous. First of all, this results in positive results for a single business. In the continuation, a general rise can be mentioned due to the increase in the number of similar initiatives.

This economic effect, as it encourages other women, is also reflected in the social sphere. More women find the self-confidence they need to start their own businesses. The resulting knock-on effect may, after a certain point, change the place of women in society visibly. Therefore, women entrepreneurs become one of the igniting forces of social transformation.

How to Become a Woman Entrepreneur

“How to become a female entrepreneur?” The question arises at this point. In fact, it is not necessary to obtain an extra document or title to be a female entrepreneur. Any woman entrepreneur who feels ready to establish a business and to raise and make valuable the brand she has created and who can provide the appropriate conditions for this can be an entrepreneur.

At this point, it is necessary to mention some factors that push women to become entrepreneurs. It is a known fact that women are less employed by employers. According to TUIK data, the employment rate of women over the age of 15 in Turkey is 26.3% in 2020. And yet, for many women, starting their own business almost becomes a necessity. A similar effect is created by the glass ceiling syndrome that women encounter in business life. This syndrome, which expresses the obstacles encountered in moving to further positions after a point, triggers women’s desire to achieve their psychological and economic independence. A woman entrepreneur who feels this finds the motivation she seeks to open a company more easily.

What Characteristics Does a Woman Entrepreneur Have?

Regardless of the field of activity and form of the businesses they have established, women entrepreneurs have some common characteristics. By listing these features as follows, we can further clarify the concept of women entrepreneurs. Women entrepreneurs:

  • They are dynamic, brave, self-confident, and competitive.
  • They have sufficient motivation to achieve the goal they have set for themselves.
  • He doesn’t hesitate to take risks.
  • It is creative and innovative.
  • Effectively manages the resources and relationships they have.
  • They have high communication skills and a tendency to cooperate.

Of course, these things may not be valid for all women entrepreneurs. However, it can easily be said that many women who feel the desire to stand on their own feet have similar character traits.

How to Apply for Women Entrepreneurship?

Entrepreneurship for women is not a process that can only be carried out under the roof of a certain institution. Every woman who establishes her own business deserves to be mentioned with this title. Therefore, it is not possible to talk about a process such as applying directly to women’s entrepreneurship. However, optionally, it is possible to register with organizations such as the Turkish Women Entrepreneurs Association.

In addition, women can also get the Entrepreneur Certificate issued by KOSGEB. To obtain this certificate, it is necessary to attend the training given by the institution. These training are generally organized online or classically. During the pandemic process, training continues only on the internet.

What Does the Woman Entrepreneur Application Form Include?

There is no application form for women entrepreneurs that allows you to obtain this document or, in other words, the certificate. What you need to do to obtain the said document is to enter the relevant training page through KOSGEB after logging into the system with your e-Government password. Every literate woman over the age of 18 can qualify for an Entrepreneur Certificate by participating in this training.

How to Get a Woman Entrepreneur Certificate?

As we mentioned above, you must complete the training given by KOSGEB in order to obtain the Entrepreneur Certificate. Training is in itself divided into two levels. The first stage is called Traditional Entrepreneurship Education. After completing this stage, you can participate in the Advanced Entrepreneur Training within 3 months and become eligible for the certificate. After the process is completed, your document becomes accessible via e-Government. If you plan to benefit from the support offered by KOSGEB, it is a must to obtain this document first.

What are the Jobs Women Entrepreneurs Can Do?

Of course, there is no limit to the work that women entrepreneurs can do. Women can operate in any field they want and achieve significant success. However, the detail that should not be overlooked at this point is that the chances of success for people are higher in the jobs they feel close to. Among the women’s entrepreneurship projects, the prominent ones are generally related to the following areas:

  • Affiliate marketing
  • Decoration services
  • Freelance jobs
  • Event and organization
  • Consultancy to be given in areas of expertise
  • Jewelry design and production
  • Textiles and accessories
  • E-commerce

E-commerce, which has shown great development recently, has a wide potential for women entrepreneurs. By selling products or services over the internet, women can have a large customer pool at very low costs compared to traditional business models.

How Do Women Entrepreneurs Get Into E-commerce?

Getting into e-commerce is a process that consists of certain steps. If a female entrepreneur wants to deal with e-commerce, she can follow these steps:

  • Decide on the industry in which you will operate and the products you will sell.
  • Choose a domain name that fits your business plan.
  • Formalize your venture by establishing your company.
  • Build your website with a reliable e-commerce infrastructure. (You can get support from IdeaSoft on this subject)
  • Determine your capital.
  • Spend time and effort to reach more people.
  • Do advertising and marketing activities that will make it easier for you to meet your customer base.
  • Create your customer service policy.
  • Plan storage and shipping processes.
  • Manage and develop your website with SEO compatibility in mind.

Each of these steps, which we have given as titles, are subjects that need to be studied carefully. If you want to have detailed information about these issues and to keep your feet firmly on the ground in this process, ” How to do E-commerce? What are the stages? You should definitely check out our article titled ”.

What are the Advantages of Being a Woman Entrepreneur?

As can be expected, women entrepreneurs face many different challenges. But the abundance of difficulties does not mean that we cannot talk about any advantages in this matter. The female entrepreneur’s advantages can be listed as follows:

  • Statistics show the increase in the number and success of women-owned businesses.
  • The increase in the number of successful businesswomen guides others.
  • The fact that women have higher emotional intelligence helps them make a difference in a competitive environment.
  • Entrepreneurial women feel happier when they are successful than men.
  • Being more cooperative puts women one step ahead.
  • The success of women in business life is extremely effective in social transformation.

Many organizations support women entrepreneurs and take the initiative to put these advantages into practice. In this way, it can be said that the process of setting up their own businesses has become easier for women.

What are the Supports Given to Women Entrepreneurs?

Many private and public institutions offer support to women entrepreneurs with different characteristics. You can find below where to apply for these supports.

Where to Apply for Women Entrepreneur Support?

Among the institutions that provide state support to women entrepreneurs, the first thing that comes to mind is KOSGEB. Organization; It gives a loan of 50,000 TL before establishing a business and 100,000 TL after its establishment.

The support offered by KOSGEB is not limited to this. Women under the age of 30 can benefit from the interest-free loan opportunity of 100.000 TL. The amount of interest-free loans that can be obtained by businesses opened with a mastership certificate after operating for 1 year can reach up to 225,000 TL. Other institutions that support women entrepreneurs are:

  • Agriculture and Rural Development Support Institution providing grant support to women entrepreneurs
  • TOBB Women Entrepreneurs Board
  • Credit Guarantee Fund
  • Ministry of Family and Social Policies

Apart from these institutions, many banks also provide loans to women entrepreneurs on favorable terms. “ Which Banks Provide Support Loans to Women Entrepreneurs? You can find the answer to the question ”in our related content.

What are the Requirements for Women Entrepreneur Support?

Women entrepreneurs must fulfill certain conditions in order to benefit from the support provided by KOSGEB. These conditions are:

  • Being a citizen of the Republic of Turkey
  • Registering for the Applied Entrepreneurship Training Program
  • Be at least 18 years old
  • To apply to KOSGEB in person or online

The conditions required to benefit from the support offered may differ from institution to institution. For information on this subject, you can browse the websites of the relevant institutions.

What are the Barriers to Women Entrepreneurs?

Women have to overcome some important problems when starting their own businesses. Barriers to women entrepreneurs can be listed as follows:

  • Inequality of opportunity in education
  • Lack of experience in the workforce
  • Lack of capital
  • Difficulties in accessing finance

In addition to these countable and measurable obstacles, women also have to cope with social perceptions in order to stand on their own feet. The increase in the number of successful women’s initiatives will help these thoughts to be stretched and largely disappeared over time. The support given to women entrepreneurs is also extremely important in this respect.

Who Are Turkish Women Entrepreneurs Who Will Inspire Everyone?

When we look at the inspiring Turkish women entrepreneurs, the potential of the e-commerce sector in this regard can be seen more clearly. Because two big e-commerce brands, Trendyol and Hepsiburada, were founded by Demet Mutlu and Hanzade Doğan Boyner, respectively. Başak Taşpınar Degim, the founder of the online service finding portal, can be counted among the inspiring women entrepreneurs. Gamze Cizreli, who brought the restaurant chain Big Chefs project to life, and Özden Pusat, who created the Tutumlu Anne brand, where mother-child products are sold online, are some of these names.

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