Instagram Ad Sizes and Features

If you have an Instagram business account, you can advertise on Instagram and even easily market a post within the Instagram app.

Instagram Ad Sizes 2022

According to the official website of Instagram, 60% of users discover new products on this platform and there are approximately 25 million business profiles on Instagram with 2 million active advertisers. Selling on Instagram: How to Sell On Instagram

About 200 million Instagram users visit their business profiles daily. Studies on Instagram marketing show that 72% of users buy products they discover through Instagram content, isn’t it impressive?

Reach more of your audience with Instagram ads! Below you will find the dimensions and features of 5 types of Instagram ads, from Instagram ad image size and features to Instagram Story Ad sizes.

1. Size and Features of Instagram Image Ads

Display Advertising is the most widely used ad type for Instagram and Facebook.

Because Instagram is a photo-sharing social media platform, it is essential for sharing visually pleasing content.

Instagram will add your image to a frame when viewed in the feed, but you can also add it as a horizontal or vertical image. Instagram ad photo size is one of the features you should check before posting your ad. How to Attract More Customers on the Internet

Size and features of Instagram image ads:

  • Title: Up to 2,200 characters
  • Image format: .jpg or .png
  • Max. file size: 30 MB
  • Square (1:1 aspect ratio): 600 × 600 pixels (minimum), 1936 × 1936 pixels (maximum)
  • Landscape (1.91:1 aspect ratio): 600 × 315 pixels (minimum), 1936 × 1936 pixels (maximum)
  • Portrait (4:5 aspect ratio): 600 × 750 pixels (minimum), 1936 × 1936 pixels (maximum)
Size and Features of Instagram Image Ads
Size and Features of Instagram Image Ads

2. Size and Features of Instagram Video Ads

Video Ads allow you to promote your brand or offers with a video or GIF.

When the app is opened, Instagram videos start playing. The animated nature of video ads helps to grab the user’s attention when scrolling through their Instagram feed.

Time spent watching videos on Instagram was over 75% year-over-year in 2019.

Here are the key features:

  • File Size: Up to 4GB
  • Length: 120 seconds
  • Title Length: 2200 characters
  • Aspect Ratio: Square – 1:1 Landscape – 1.91:1 * Portrait – 4:5

3. Size and Features of Instagram Stories Ads

Stories are one of the popular features on Instagram.

Instagram Stories are similar to Snapchat in that they allow users and brands to share self-destructing photos and videos. They draw attention to your brand with Stories Highlights, which will stay on your profile until they delete you.

In Instagram Stories, you can post recorded videos, photos, live videos, boomerangs, text, and music. You can also add tags such as your location, user tags, temperature, and tags.

The Instagram Story ad size and features are as follows:

  • Format: Fullscreen portrait ad (9:16)
  • File types: .jpg or .png
  • Photo content: visible for 5 seconds
  • Aspect Ratio: 1:91 to 4:5
  • File type: .mp4 or .mov (Video) .jpg or .png (Photo)
  • Maximum File Size: 4GB (Video) 30MB (Photo)
  • Length: Maximum 15 seconds (Images are displayed for 5 seconds by default)
  • Dimensions: Resolution: 1080×1920 (portrait) Minimum: 600×1067

4. Size and Features of Instagram Collection Ads

Collection ads work like this: When users see an ad or offer of your brand, they have the option to purchase products directly from the ad.

Using Collections, you can showcase your products and discounts to increase your sales. The result proved that these ads increased conversions by 6.3%. Instagram ad measures are still valid here.

  • Aspect ratio: 1:1 to 16.9
  • Character length: 90
  • Formats and sizes are the same as a standard image or video ad.

5. Size and Features of Instagram Carousel Ads

Carousel ads let you show a series of scrollable images or videos instead of a single image.

This ad feature can be linked directly to your Facebook Page or website using a “Learn More” button.

Some features of carousel ads:

  • Minimum number of loop cards: 2
  • Maximum number of loop cards: 10 consecutive loop cards
  • Aspect ratio: 1:1 (recommended)
  • Resolution: 1080×1080 pixels (recommended)
  • Image file format: .jpg and .png
  • Image maximum file size: 30 MB
  • Video length: Up to 240 minutes (15 seconds recommended)
  • Video file format: .mp4
  • Video maximum file size: 4GB

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