The pandemic has inflicted undeniable economic damage on most businesses. Still, as the spread of the virus appears to be slowing, many are optimistic that some form of normality will return in the coming months, including for businesses. The Best Skin Care Products for Summer
They, therefore, have all the cards in hand to take advantage of the economic boom announced for this summer and give a boost to their business. Provided you have the right strategy, of course. Let’s find out the sales and marketing measures you can take to boost your business this summer: Why create your own digital marketing agency?
- Plan and prepare for summer vacation.
- Organize an event for your customers.
- Offer seasonal promotions.
- Communicate with your community.
- Brighten up your space.
- Target seasonal visitors.
- Take advantage of outdoor events.
Plan and prepare for summer vacation
In general, the holidays are an increasingly good time for business, and the summer break is no exception. This summer, the trend should be all the stronger as many people will be spending their holidays together for the first time in more than 2 years. To ensure the most successful and lucrative summer possible for your business, you need an action plan.
Think about all the ways your business can benefit from summer activities. For example, if you sell groceries, make gourmet baskets with all the most popular foods to organize picnics or barbecues. Similarly, if you own a clothing store, you can run a promotion to celebrate the first day of summer or offer an extra 10% during sales. How to start and promote a summer side business
Host an event for your customers
With the sun returning, many customers are finally ready to get out of their homes, back into their community, and enjoy. So why not organize an event this summer? It would be a great opportunity to promote your business, build a relationship with your customers and boost your sales.
But what type of event to organize? It will all depend on your business and your customers, but whatever you decide, make sure it grabs attention and appeals to as many people as possible. For example, if you have created your restaurant, you can offer a summer tasting during which your customers can taste all the dishes on your new menu. Add to that live music, special cocktails or gift cards to be won to make the experience even more unforgettable. Do you own a sporting goods store? Offer a special event with discounted water sports lessons (like paddle boarding or kayaking). What is Local SEO? Why local SEO is important?
This summer, the French have only one desire: to have fun and enjoy themselves. Any fun event will therefore be an opportunity for them to go out and interact with your company.
Offer seasonal promotions
To attract customers this summer (or the rest of the year), you need to make them want to interact with your business. For example, give a monthly gift, like a sticker or a free water bottle for the whole month of July. You can also offer seasonal offers, such as a discount on summer products or a “buy 1 get 2 free” summer menu, to entice potential customers to buy your products during the summer months. 5 ways to feel good staying at home
Communicate with your community.
Your business isn’t alone in actively preparing to reconnect with customers and boost business this summer. Consider forming partnerships to get the most out of the season. 11 tips to boost your sales
Reach out to other businesses within your community and look for opportunities to collaborate to add more value to your customers and thereby increase your sales and revenue. For example, if you’ve opened a fitness studio, you can partner with a local juice bar to host a pop-up event where customers can work out while enjoying fresh juices. Similarly, if you own a bakery, for example, partner with a local cafe to offer a full breakfast, while offering customers a discount on their order.
Customers won’t be the only ones wanting to make the most of their summer: other local businesses will also be looking to reconnect with customers and boost their business, so look for mutually beneficial partnership opportunities!
Brighten up your space
Whether you have a storefront or operate entirely online, update your décor or refresh your color palette to get your business (and your customers) into the summer mood. For example, you can add animations to your social media posts, hang a colorful banner with your favorite summer hues in your store window or draw cool illustrations with chalk on a sidewalk easel to attract customers.
Target seasonal visitors
If you live in an area popular with tourists during the sunniest months, you have a golden opportunity to reach a whole new clientele during the summer season. For that, you need to know how to target them.
Let’s say you run a bakery or a cafe. Contact local guesthouses and ask if they would offer your pastries or artisan coffee in their continental breakfast. When you drop off your products, don’t forget to include a counter stand or a stack of business cards so customers know where to get more croissants or a good coffee after lunch.
Also, if you offer services, such as dog daycare, contact hotels, and pet stores in the area and ask them to include your flyer in their welcome pack or leave your flyers at the front desk.
Is your city known for a particular attraction or event that attracts tourists, such as a food festival or art museum? Contact the Chamber of Commerce to find out about partnership opportunities to help promote your business. Maybe you can advertise in the local guide or find a place to give out free samples.
Take advantage of outdoor events
With its pleasant temperatures and longer days, summer is the perfect time to organize outdoor events. It’s the perfect place to reach potential customers and grow your business this summer. Find out about outdoor events happening in your areas, such as farmers’ markets, music festivals, or parades, and identify which ones are likely to attract your customers. Then all you have to do is find a way to participate. Whether it’s promoting your newest ice cream flavor at a craft show or selling custom tote bags at the local flea market, attending summer events is a great way to increase your local awareness and boost your business.