At a time when digital is gaining more and more ground, email marketing stands out as an essential tool to grow your business, reach new customers and increase your turnover. However, this strategy is only effective if you reach out to the right customers, hence the importance of mailing lists. How to start selling products and services by subscription?
By building and growing your collection of email addresses, you can promote your business to a wider audience and get your message out to customers who are interested in your content, at the best time. If you’re considering taking your first steps into email marketing, you might need some advice to get you off to a good start. In this article, we take a closer look at mailing lists to determine how to optimize your strategy: A guide to email marketing for small businesses
What is an electronic mailing list?
Before getting to the heart of the matter, let’s take a moment to fully understand what these mailing lists are and why they are essential tools for your business.
A mailing list lists the email addresses of your current and future customers, as well as other personal information about them, such as their name, city or country of residence, gender, or even their purchasing preferences. . It contains all the information you need to promote yourself to both your current and potential customers. Perhaps more importantly, it encourages them to buy or interact with your business. Marketing email subject lines: 6 best practices
For example, let’s say you’re about to launch a collection of fitness items for your gym. To create excitement around the launch, give your subscribers the opportunity to discover your new products in preview. You can even include an exclusive discount code. In addition to encouraging the purchase, this attention will give them a feeling of privilege.
To help grow your business, a few tools are as helpful as a good email list. And the longer it is, the more effective it will be! To start building your email lists, here are 4 helpful tips:
- Make your customers want to buy.
- Use your loyalty program.
- Embed a signup form on your site.
- Offer relevant content to gain subscribers.
Make your customers want to buy
Can’t set up an email marketing strategy or mailing list without email addresses. To garner them, feel free to offer all sorts of perks that will encourage your customers and prospects to sign up for your mailing list and share their email addresses. Be creative! For example, you can offer:
- Exclusive discounts (for example, -20% on their first purchase)
- Invitations to subscriber-only events
- Early access to your new products or launches
- Helpful notifications, like back-in-stock alerts
Most people are reluctant to provide their personal data without getting anything in return. To convince your customers and prospects to share their email addresses, you need to let them know that their effort will be rewarded. 7 ways to improve customer engagement
Use your loyalty program
Loyalty programs are a great way to not only keep your customers coming back but also grow your email list: just ask them if they want to receive your email communications when they sign up for the program. A strategy that will win you both, since your customers will benefit from all the advantages of your loyalty program, while you access their inboxes. This will allow you to send them additional marketing communications and create new business opportunities.
Integrate a registration form on your site
Potential customers browsing your site are ideal candidates for your email list. To capture their attention and convert them into subscribers (and ultimately customers), make the signup process as easy as possible.
To do this, integrate newsletter subscription forms on your website to subtly encourage your visitors to join your list. Place them in prominent places, like your site’s header, the bottom of the page, or the sidebar. Also, make sure they’re on all pages, especially the homepage, product descriptions, and content pages (like your blog). These forms are also the perfect place to highlight any benefits you offer to new registrants, such as special discounts or free shipping. Ashwagandha: What is it and what are Ashwagandha’s benefits
Offer relevant content to gain subscribers
When people subscribe to a mailing list, they want to be sure to receive content that interests them. Offering discounts or promotions is often enough to convince them, but you can also create relevant content to boost membership.
Consider what kind of content your customers will want to read. For example, if you’re a marketing agency, create a start-up strategy guide and send it to clients for free in exchange for their email addresses. If you are a yoga teacher, you can record a video showing stretching exercises to do in the office to prevent pain and stiffness and send it as a reward for each new registration.
Best practices for optimizing your email marketing
Creating an email list is only the first step in the process. Once you have enough followers, it should be used as efficiently as possible. Here are some best practices to help you optimize your email marketing strategy and achieve meaningful results:
- Write catchy subject lines. No matter how good your messages are, if your subscribers don’t open them, your email marketing campaign will fail. This is why it is essential to treat the subject of your email. To be effective, it must immediately capture the interest of your customers and make them want to open your message.
- Don’t overwhelm your subscribers with emails. We are all bombarded with messages all day long… Be careful to calibrate the frequency of your e-mails, otherwise, your customers will be tempted to unsubscribe. Only contact your subscribers when you have relevant or timely information to share with them, such as to announce an upcoming promotion or the launch of a new product.
- Don’t settle for just email addresses. The more information you have about your subscribers, the better. By taking every opportunity to harvest more data, you can segment your list and send ultra-targeted messages that will appeal to a specific group of customers. For example, if you’re planning to run a promotion for snowboarding gear, only reach out to subscribers who have shown an interest in winter sports.
- Regularly clean your list. While it’s important to grow your email list, it’s important to know how to target your audience intelligently. It doesn’t matter if you have thousands of followers if none interact with your business. So regularly clean up your list by eliminating inactive contacts.