The Internet has fundamentally changed the way people find, discover, share, buy, and connect. Inbound Marketing is based on the concept of gaining the attention of prospects and making the company easier to find online by creating valuable content. In contrast, telephone sales, postal advertising, radio advertising, brochure sales, and other forms of traditional advertising are considered outbound marketing.
Since 2006, inbound marketing has become the most effective way to do business online, focusing on creating quality content that brings people to your business and products, wherever they want to be. By combining the content you publish with the interests of the customer, you naturally attract traffic that you can convert and close a deal over time.
It shows that you care and that Inbound Marketing is about creating and sharing content with the world. By creating content tailored to your customers, the inbound attracts qualified prospects to your business and will lead them to return for more.
Creating targeted content that will answer the customer’s questions and needs, targeted marketing that customizes the customer’s interaction with your company, and each step requires different marketing actions. The more you learn about your leads, the better you can customize your messages for specific needs. By its nature, inbound marketing is multi-channel, because it brings people where you want them through the channels through which you want them to interact with you. The integration allows you, with the help of content verification and analysis tools, to work together and give you the opportunity to focus on destroying the content in the right place at the right time.