B2B Marketing companies are support companies that provide the things that other companies need to grow. Human resources companies or advertising agencies are just two examples. There are also business-to-consumer (B2C) models, which sell directly to individual customers, and consumer-to-business (C2B) models, in which users provide services for a business (such as customer reviews or influencer marketing). ). B2B Marketing companies have a completely different target audience: they offer the raw materials, services, or consulting services that other companies need to operate and make a profit.
There are B2B Marketing companies in every industry, from manufacturing to retail. An example of a traditional B2B market is car production. Everyone knows some of the biggest consumer-oriented brands, but in every model of car or truck they make, there are dozens of products from other companies. These include tires, hoses, batteries, and electronic components that are essential for the proper use of the final consumer product – the vehicle.
The manufacturer purchases these products from its various suppliers and incorporates them into the final product. When you buy a car from a B2B Marketing company, you buy parts created by dozens or even hundreds of other companies around the world. Business-to-business Marketing sales are a vital part of every industry’s supply chain.
Examples of real-world B2B Marketing activity are more and more visible than you might think. For example, the cloud-based document storage company Dropbox serves both companies and individuals. General Electric produces many consumer goods, but also offers parts to other companies. Xerox is a company that provides paper and printing services to companies around the world.