Business Name Generator: How To Name a Business In 7 Simple Steps

The first thing we learn about a company is often its name. Therefore, the name should be simple and sound, so it will be easier to remember and recognize in the future. We have prepared a complete guide for you to create a great name for your company. We’ll talk about ways to develop and verify the name, as well as share useful services and give inspiring examples.

Where to start: Basic Methods To Name a Business

The first stage in creating a name is brainstorming. Your task is to find as many options as possible related to the company. You can jot down these name ideas in random order in a list or create a mind map. They can relate to several aspects:

1. Physical characteristics: product line, company location, working hours, etc. For example, the name Volkswagen comes from the phrase “people’s car”. Palmolive is a combination of the words “palm” and “olive” (product base oils). Carrefour, on the other hand, means “crossroads” in French, and was used because it was where the first store was located.

2. Literature, cinema, mythology. Starbucks is named after a character from the novel “Moby Dick” (the maritime theme of the tale references the brand’s homeland – Seattle, a port city). According to one version, the name Yahoo came about thanks to the novel “Gulliver’s Travels”. This word meant strange and rude people.

3. Foreign languages. Ancient or modern languages ​​are a great way to create a unique name. The Volvo brand name derives from the Latin “volvere” (“I wheel”) and Xerox, comes from the combination of the Greek words “dry writing”.

4. Brand goals or values. Amazon’s online platform was named after the world’s fastest-flowing river, which reflected the company’s ambitions. And the Alinea restaurant was named after the homonymous symbol which means the beginning of the paragraph indicates the unusual concept of the place.

5. Founder’s name. A very common method that is used in different variations. It can be a single surname (Boeing), a combination of several names (Garmin – Harry Burrell and Min Kao), a name and location combination (Haribo – Hans Riegel, Bonn), and even a translation into foreign languages ​​(Audi – the from the surname Horch) meaning “to hear”).

6. Acronym. Usually used for complicated names: BMW (Bayerische Motoren Werke – the Bavarian engine factory), FIAT (Fabbrica Italiana Automobili Torino – the Italian car factory in Turin), KFC (Kentucky Fried Chicken).

7. Neologism. Nor is it forbidden to invent a word that does not yet exist. You can use existing words like Google (the name is based on the mathematical term “googol” which means a unit with 100 zeros) or create it from scratch like Spotify did (this word was heard by one of the founders when he invented the Company Name).

How to Create Business Name: Tools and Cost

After analyzing the business, you can use four ways to develop a name.

1. Online Generators. These are services that automate the name creation process and help you find new ideas. For example, the free online Logaster generator will create dozens of name variations based on a keyword or two. You can repeat the process until you find a version that satisfies you.

2. Freelancers. You can find a professional who specializes in name creation on freelance sites or by recommendations. The cost of the job varies depending on the level and experience of the specialist. For example, on the popular website Upwork, most name experts set the price between $40 to $150 an hour.

3. Branding companies. Typically, these companies provide a complete package of services, including naming, logo, and corporate identity development. This method will cost more. Agency services usually cost more than a thousand reais.

4. On your own. This option will cost you time and will require a lot of effort. It is a good option for those who are creative and willing to dedicate a lot of time to the process.

The Criteria for a Good Business Name

For a search to be productive, remember that some names may not be suitable. When searching, avoid names that:

1. They are difficult to pronounce and write. Customers will search for your business on the Internet or tell their friends about it. Make sure the name is short and clear – words like this are the easiest to remember

2. Constrain business growth. Don’t focus on a particular product or service: if your business is successful and you expand your product line, the name will lose its relevance.

3. They are not unique. The name must not be the same or similar to the name of another company. This applies to the following three aspects:

  • A domain name for the website. If you intend to enter the international market, the .com domain is preferable. But since the most popular names for the .com extension have already been acquired, you can use the alternative extensions (.net, .info, .biz). Regional domains (.br for Brazil, .de for Germany, .ua for Ukraine, etc.) are suitable for those who will work in the domestic market.
  • Trademark. You can usually check to see if the name has already been registered on government websites such as the US Patent and Trademark Office.
  • Social media profiles. If you intend to promote the company on social media, make sure there are no other profiles with the same name. This can be easily done by searching Facebook, Instagram, Twitter, Pinterest, and any other platforms.

4. Include negative associations. This could be related to the specific usage of a specific word in your country, a certain social group, or translations into other languages ​​if you plan to work in the international market.

5. Do not serve the interests of the target audience. An important step in name creation is getting feedback from the target audience. Define some final versions and show them to the focus group or to some friends or potential customers on social media (if they are your target audience). Take their opinions into account when deciding on the final choice.

What is the Meaning of Famous Company Names

One of the most effective ways to find inspiration is to study the history of famous brand names and the techniques they used. Here are some examples.


The name comes from the two main ingredients of the drink. Coca is a substance from coca leaves and the cola comes from a nut of the same name. To be more precise, the name of the nut was “kola”, but the first letter of the word was replaced to make the name more pleasant.


The name is based on a combination of words that reflects the company’s mission: the Danish phrase “Leg godt” means “Play well”.


Ingvar Kamprad, the founder of the company, grew up in a small Swedish village and, at age five, started a business selling matches and other necessities. Not surprisingly, the brand is named after the owner and his homeland: the abbreviation IKEA stands for Ingvar Kamprad, Elmtaryd Farm, and Agunnaryd Village.


Steve Jobs wanted to create a name that was as simple and elegant as the products he produced. The fruit diet and apple farm he liked to visit gave the idea for the name. As he admitted, the name sounds “fun, energetic and not scary.”


The brand name is a portmanteau of the nickname and surname of its founder – Adolf (Adi) Dassler.


Looking for a name, company founder George Eastman decided to invent a neologism. He started with his favorite letter “K”, which he perceived as strong and sharp. Eastman selected several random combinations for the letter based on three criteria: short, easy to pronounce, and unique. Kodak turned out to be perfect.


The brand is named after Nika, the Greek goddess of victory. This association is reasonable for a company that develops equipment for athletes.


There are two techniques used in the name. The word is borrowed from one of the languages ​​of South Africa, where it means a type of antelope. This animal is associated with strength and speed which refers to the idea of ​​a sports brand.


Choosing the appropriate name can affect a company’s success both in communicating with customers and in doing business. To find a creative name, start with a thorough brand analysis, use your imagination, and don’t be afraid to try different methods.

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