Remember those GIF animations that are memes or the attention-grabbing ads on social media and websites? Did you know that they can be used not only for entertainment but also for brand promotion? This article explains how to do this. You will learn how to turn your logo into a GIF using Photoshop and how to use this animation effectively.
Why You Need a GIF Logo
The animated identity grabs the audience’s attention faster and allows you to convey more information than a traditional logo format. Let’s talk more about the tasks he performs.
- It catches people’s attention. A dynamic image attracts more attention than a static image. Also, GIFs are only a few seconds long, so they are usually watched until the end.
- It transmits information. It conveys information. The animated logo can not only include your company name and image, but it can also tell a story. You can use a slogan or an entire story for this purpose, for example, to tell about the changes the band has gone through.
- It demonstrates your personality. A “lively” image is more likely to show the company’s uniqueness and convey its spirit: serious, friendly, creative, or whatever. Define the message you want to convey and choose the tools that suit your task.
- Evokes emotions. As a consequence of the previous point, a dynamic logo evokes a stronger response than a static one. It helps people remember you.
To achieve these goals, you don’t need to create a GIF from glossy images. We suggest that you take the time to be inspired by the creativity of other brands before getting started. Here are some basic techniques:
- Experimenting with lyrics. The inscription can gradually appear as if it had been typed on the keyboard, emerge from either side of the image, or be composed in a chaotic order.
- An Image That Comes To Life Does your logo have a symbol in addition to the text? Consider bringing it to life. The technique works especially well with characters and pets.
- Additional elements. Add a slogan or promotional message that can be turned into your logo.
Where to Use an Animated Logo
Note that you must have two versions of the logo: one static and one dynamic. The first version is mandatory for any business. This is a general-purpose version that can be used in any type of media, print or online. The dynamic version is only suitable for digital channels, including:
- Advertising. An animated logo will enrich advertising on social media, online media, and many other platforms. This format is especially suitable if you want to draw attention to discounts, events, or limited-time offers.
- Social Networks The opportunities here are almost endless. Keep an eye on trends that change daily to create relevant content with an animated logo. For example, use it for Instagram stories and to encourage followers to share content. On Facebook and Twitter, post it as a profile or cover photo and on YouTube, use it as the opening and closing of your videos. You can also use your logo in GIF format as a visual effect for an ad, to create stickers, or even use it in chatbots.
- Email subscriptions. Use a GIF instead of a traditional badge. This will make the reader pay more attention to the text and increase brand recognition.
- Website. Is a static logo in your website header no longer catching attention? Then, replace it with an animation.
How to Create a GIF Logo in Photoshop
Photoshop has all the tools to create a GIF quickly and easily. To do this, you must first know that GIF files consist of multiple images. These images will be displayed sequentially, creating the illusion of movement. To create an animation, you will need to have:
- The logo is in raster format. It will serve as the basis for the GIF file. You will be able to create and download your logo using Logo Maker’s online service .
- Other images. The amount of images and content depends on the type of story your animation will have. For example, to “bring your character to life”, you will need to prepare some images of him moving. You can also do this in Photoshop. The more quality images you use, the better the result.
Now all you need to do is create a GIF logo in a few simple steps.
Step 1. Upload the images. In Photoshop, select “File” – “Scripts” – “Load files to stack…”. Click “Browse”, find the necessary images in your computer’s folder and click “Open” and then “OK”. The layers that appear on the right in the “Layers” panel will be the images that make up the GIF.
Step 2. Change to the desired mode. Click “Window”, then “Timeline” to open the “Timeline Panel” and select “Create Animation Board”.
Step 3. Turn the photos into an animation. Go to the “Timeline” menu and click on “Make Frames from Layers”. Specify the time for each photo (can be 0.2 or 0.5 seconds: you can edit the time later).
Click “Play” at the bottom of the “Timeline” panel to see the result. If the photos play in reverse order, go to the menu and select “Reverse Frames”.
Step 4. Define the cycle. You can set the animation to play constantly in a loop, just once or a certain number of times. To do this, click on the repeat menu at the bottom of the “Timeline” panel.
Step 5. Customize and save in GIF format. Select “File” – “Export” – “Save for Web (Legacy)”. From the “Preset” drop-down list, choose how colors in GIF format will be displayed: Dithered or Non-Dithered. The numbers accompanying this definition represent the color accuracy of the GIF relative to the original images. The higher the blur percentage, the more colors, and patterns will be present in the GIF, however, the file size will also increase.
If you want to change the size, go to the “Image Size” section and specify the required width and height.
Before saving, check the file again: click “Preview” to preview the GIF in your browser. If everything is ok, just click on “Save” and specify the folder where the file will be saved.
Issues to Consider When Creating a GIF
You will definitely want your animated logo to work effectively in promoting your business. So, note some of these important nuances then:
- Pay attention to the file size. As each scene of the animation is a separate image, the GIF size can be very large. This will make the web page take longer to load and may annoy users. To avoid this, don’t forget to compress the file before saving it: make sure it doesn’t exceed 1 megabyte.
- Make each image match. When choosing and uploading photos for animation, remember that the first and last photos must be the same. This will ensure a smooth transition and therefore a better result.
- Work on the first image. Sometimes the GIF may be displayed incorrectly, for example in some email services. In this case, users will only see the first still image instead of the animation. So, make sure that the message you want to convey is present in it and, if possible, check in advance how the GIF is performing in different types of media.
A GIF logo is an additional tool to influence the target audience. Use it in various promotion channels, don’t be afraid to experiment and create something new.