7 ways to improve customer engagement

You’ve probably heard of customer engagement, a marketing technique that refers to all the ways you interact with your customer base, whether through social media or in person. Create a consistent brand image online and offline

Used by companies of all sizes, it primarily meets a need for personalization and real-time interactions. While the concept is easy to understand, the practice is more complex. Of course, we think first of all of the traditional customer relationship channels, but there are many other ways to increase engagement and loyalty. 11 tips to boost your sales

  1. Send a welcome email.
  2. Thank your customers.
  3. Create engaging content.
  4. Pick your time.
  5. Offer a loyalty program.
  6. Be responsive.
  7. Ask for feedback from your customers.

Send a welcome email

What’s the first thing you do when you open the door to your guests? You welcome them, of course! Do the same in your emails. With each purchase or new subscription to your newsletter, send a welcome message that will demonstrate to your customers the added value of your business and the personal attention you will give them. How to optimize your summer activities

Welcome e-mails allow you to start on a good basis: by welcoming your customers in a pleasant way, you establish your relationship over time. Let your customers know you’re listening. The easiest way to do this is to customize the shipping field instead of using a generic address. By putting a name to your customer service, you humanize your brand, which will build engagement. To further personalize your emails, include the customer’s name in the subject or text. Postcard Marketing Ideas: 12 Effective Uses of Postcards

Most people check email on their phone as well as on their computer, so make sure your messages are mobile-optimized. Use the responsive design to automatically adapt your layout to different screens and ensure that your email displays correctly on all devices.

Thank your customers

To continue in the same spirit, remember to thank your customers. Once again, this type of communication allows you to humanize your company while reflecting its mission and values. A personalized thank you gesture, no matter how small, is an effective way to retain your customers, while encouraging them to engage with your content. You can opt either for a digital format with an e-mail or for a more traditional way by slipping in a small handwritten thank you note or a a href=”/hub/12-ways-make-most-postcards”>postcard signed in all packages. This testimony of recognition means a lot and it also helps to reflect a positive image of your brand. In addition, your customers will be touched to receive a personalized and unexpected message which does not oblige them to anything and which, on the contrary.

Send a welcome email

Create interesting content

Whether it’s an email, post, or blog post, creating useful content for your customers is one of the best ways to boost engagement, while demonstrating your expertise in the process. First of all, assess what your target audience expects, then establish a content plan. If you own a clothing store, you can write an article about the hottest trends of the season. Are you the head of a cafe? Create an infographic explaining how your menu can be hijacked to create more personalized options. If you’re a crafter, you can post a video showing some of your best tricks for doing simple household chores. Videos are one of the most engaging forms of content. Whether on your website or on TikTok.

If you need help creating engaging social media content, check out VistaCreate’s templates. Customize your visuals for TikTok, Pinterest, Instagram and more.

Choose your time

As a general rule, your engagement strategies will be more effective if you publish and submit your content at the right time. For social media, use your platform’s own analytics and insights tools to know when your audience is most active and tailor your posting schedule to those times. If you post new content when your followers are on the platform, they’ll be more likely to engage with it, comment on it, like it, or share it than if they’ve seen it for hours or days. after its original publication date. Incorporate these specific times into your social media editorial calendar to ensure consistency across your posts. Real-time news arouses much more the interest of subscribers. How to Generate More Leads for Your Small Business?

As for emails, try to send your communications during the week, especially Monday or Thursday. Consumers are more likely to open your email and interact with your business at such times as weekends. Timing matters a lot. Also, paying attention to business hours will boost customer engagement.

Offer a loyalty program

Rewarding customer loyalty isn’t just a smart promotional tool: it’s also a way to boost customer engagement. In addition to thanking your customers for their trust, a loyalty program will encourage them to repeat purchases from you rather than from a competitor. What you offer loyalty cards to reward the 10th purchase or special benefits throughout the year, this type of program also helps to form an emotional bond with your company.

Be responsive

Dialogue remains one of the best ways to improve customer engagement. Encourage conversation by adding a question and answer button to your Instagram story or simply by responding to comments and private messages on social media, customer emails, or google reviews. Remember, customer engagement is all about communication and caring about them, their time, and their interests. In addition, communicating with your customers one-on-one is a great way to remind them of the human dimension of your business. Five ways to grow your business

Ask for feedback from your customers

In the same spirit, take it a step further by asking your customers for their opinion, either informally, for example by posting a poll on social networks, or in a more in-depth way with a customer survey. Send surveys to your mailing list regularly or add a quick survey QR code to the bottom of your receipts. By asking your customers for their opinion, you value them and encourage them to become more willingly involved with your business.

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