7 Simple Tips to Increase Twitter Followers

Want to make your Twitter account boom so you can attract more potential customers? We have prepared a set of simple and effective tips to attract the attention of your target audience. You will learn what to put in your profile header, how to use hashtags correctly, and how many posts to publish per day

What You Need to Know About Twitter

Twitter is one of the most popular social networks in the world, with 326 million active users. About 152 million of them post, read, or comment on tweets daily. Let’s review the main features of the social network to understand how it helps businesses.

See How It Works

The platform allows you to publish posts of up to 280 characters accompanied by photos, videos, and hashtags. The difference between Twitter and many other popular social networks is its 100%  coverage: followers see all your tweets in the feed and don’t miss important information like Facebook and Instagram often do.

Target Audience

Most Twitter users are young: 38% – 18 to 29 years old, 26% – 30 to 49 years old. Most of them are US citizens (59 million). In second place are the Japanese (45 million) and then the British (16 million).

User Behavior

Perhaps the main benefit of a company being on Twitter is gaining audience loyalty:

  • 93% of users are open to interacting with brands;
  • 74% of people follow small and medium businesses on Twitter because they want to receive product news;
  • 47% of brand followers are more likely to visit the company’s website and 70% are willing to retweet content they liked;
  • People are 30% more likely to recommend small and medium businesses they follow on Twitter.

How to increase the number of followers

Our tips cover everything from visuals to the nuances of communication. Test yourself using one of the recommendations we suggest per day and analyze which techniques work best for your account.

Step 1. Design Your Page

A beautiful profile header design is the first step in attracting attention and gaining credibility from users.

Profile picture

It appears on your profile and next to every post and comment you post. Recommended photo size is 400×400 pixels. Since Twitter will crop it into a circle, make sure all important elements are in the center of the image.

Companies often use a logo as a profile picture: this popularizes the brand’s visual image and strengthens the emotional connection with users. For example, Android puts the green robot in the picture and Etsy uses the letter “E”, the shortened version of the logo.

You can also create a logo for your profile picture in minutes using Logo Maker, an online logo creation service.

Profile Header

This image complements and reinforces the brand’s impression. Put your products or slogan on it as Domino’s or Nike does. The recommended header size is 1500×500 pixels.

Bio

A short description of your profile (up to 160 characters) that tells your followers what you’re up to and how it can be useful.

  • Bio appears in Google search results, so include keywords about the company or products just like PlayStation does: “Official Twitter updates on PlayStation, PS4, PS5, PS VR, PlayStation Store, and more”.
  • Explain the essence in a clear and friendly way, as Calm does: “Take a deep breath. We are the #1 app for sleep, relaxation, and meditation.”
  • You can also use hashtags like CNN: “Our job is GoThere (#GoThere is one of the company’s slogans) and tells the toughest stories. Join us!”.
  • Show creativity and emphasize benefits in the same way as Red Lobster: “Our tweets are like our seafood, fresh!”.
  • Add a geotag (if you are only reachable in a certain area), a link to your website, and contact details to your bio.

Step 2: Think about what to write

To express an idea on Twitter, you only have 280 characters. How to choose post themes and formulate them correctly? Start by exploring your target audience as you will be posting for them. Use your audience analytics and follower data (if you already have them) which you can check in the Twitter account analytics section.

Keep in mind that the quality standard for content is constantly rising: 75% of people prefer personalized content from brands and 56% say they will reward relevant content with the purchase. Switch between different types of posts and analyze which followers like the most:

  • Informational (tips, checklists, links to useful articles): for example, the Cleveland Clinic publishes nutrition tips for those who need motivation;
  • Fun (memes, funny videos, contests, inspirational stories, before/after videos, etc.): Amazon tells how a delivery service driver surprised a sick man, while Calm tells you to stop and meditate for 30 seconds looking at a beautiful landscape;
  • Marketing (product and service advertising, discount announcements, customer reviews): Samsung talks about introducing new technologies into gadgets.
  • Write concisely and to the point to capture attention from the first line. Performance analysis of more than 23,000 tweets showed that using the words “thank you”, “we”, “congratulations”, “learn” and “excellent” at the beginning of messages increases user engagement.

Step 3: Opt for Visual Content

While Twitter is not a visual social network like Instagram or TikTok, photo and video content is very popular there. The main thing is to use it correctly taking into account the specifics of the platform.

  • Videos must be short. Twitter recommends keeping the duration between 6-15 seconds and claims that this video content increases audience emotional engagement by 33.3%. Include the product image and logo in your video, just like Sun-Maid, a snack maker that makes family entertainment in six-second videos does.
  • Use GIF files: These types of posts get 55% more activity. It could be funny memes or GIFs featuring your product. For example, PlayStation uses a GIF to announce a new game.
  • When choosing photos, try to customize them. Use photos of real people such as company members like Workfrom do by posting the briefing photo online.

Step 4: Prepare a Content Plan

Twitter is a social network that demands a lot of content. The public expects you to tweet up to 15 times a day.

  • Schedule posts a week or two in advance. Include information that doesn’t have a time limit (links to blog articles, infographics, memes, or quotes) and alternate with situational content (news, retweets, customer testimonials). It is convenient to keep this plan in a spreadsheet or specialized online services.
  • Take into account target audience activity. Most people go to Twitter in the morning to get the latest news. The biggest activity is on Wednesdays and Fridays, from 9 am to 10 am. Also, unlike other social networks, Twitter is also popular on weekends, especially on Sundays from 8 am to 5 pm.
  • Do not send spam. Peak times don’t mean you have to tweet every five minutes: that will only cause annoyance. Schedule only the most valuable content for the busiest time.

Step 5: Communicate with Users

The indicator of success is not just the number of followers, but also the quality of your communication with them. The survey revealed that people consider the brand’s interaction with customers to be its most important feature. At the same time, speed of communication is important: 40% of respondents expect the brand to respond within an hour of the request and 79% within a day. Here’s what you can do to start engaging with your audience on Twitter right now:

  • Respond to comments and mentions in other posts as Old Spice does in answering customer questions;
  • Respond to private messages quickly;
  • Host live chats or participate in other conversations related to your industry;
  • Retweet messages where you are mentioned: for example, Starbucks published a follower post with a funny GIF about a barista, and Wendy‘s Twitter liked the follower’s creative video about why the brand should follow him on Twitter;
  • Attack users, ask questions, provoke discussion with tweets;
  • Organize polls like Hot Pockets does, asking users to choose between two dishes on the menu.

Step 6. Use Hashtags

Hashtags are a kind of SEO optimization for your Twitter profile as they allow users to find you. According to statistics, tweets with at least one hashtag receive 12.6% more activity than those without a hashtag.

  • Find out which hashtags are used in your industry. Type keywords in the Twitter search bar and check the drop-down list with popular hashtags.
  • Embed hashtags in the body of the post. This will allow you to save symbols and not distract from the content. See how the Workfrom platform integrates two thematic hashtags in the text: #remotekind and #coffeebreaks. But don’t overload all the text with hashtags – it will look like spam.
  • Create your own hashtags: The NBA used the hashtag #WholeNewGame in their tweets after returning from play during the pandemic.
  • Use newsworthy events: Starbucks dedicates the #FriendshipDay hashtag post to Friend’s Day emphasizing that a friend is someone who knows what coffee you prefer.

Step 7: Post Links to your Twitter Account on External Resources

Use every opportunity to advertise your Twitter account and encourage people to follow you there.

  • Post links to your Twitter profile on other social networks;
  • Write a post on any social network encouraging people to follow you on Twitter;
  • Link to your Twitter on your website, just like SpotifyTED and Grammarly did;
  • Include the icon with a link to Twitter in your email signature;
  • Insert your tweets into blog posts if they are relevant to the topic of the post.

In short

A brief summary of what you need to do to attract Twitter followers:

  • Examine the target audience and their interests;
  • Customize the design of your Twitter page;
  • Create a content plan, select photos, and illustrations, focusing on the interests of your target audience;
  • Engage followers and communicate with them;
  • Promote your account on other platforms.

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