10 SEO tools recommended by experts

Web positioning is a technical discipline, which is nourished by analyzing data of all kinds. As the amount of information to take into account is enormous, it is essential to use some  SEO tools that simplify your life and help you have a competitive advantage. In this article, I am going to talk about a selection of 10 tools and platforms that you can take advantage of to take your website to the next level.

The truth is that there is so much to choose from that making an article with only 10 options is falling short. But my blog is aimed at entrepreneurs, not web positioning professionals, so I think that with this selection you have more than enough. If you want to go deeper, you have some interesting guides with the best SEO tools on specialized pages in the sector.

SEO tools with performance and speed analysis

You already know that one of the most important criteria for Google is the user experience. And probably the most noticeable objective factor for a user is the loading speed of a website. No one wants to wait to be able to access the content. That is why it is so important that your page is very fast. And since you are not going to measure it with a stopwatch in your hand, you will need web positioning tools that can analyze the speed and performance of your site.

Google Page Speed ​​Insight

It never hurts to work with official Google solutions when what you are looking for is to optimize your position in search engine results. In this case, the Page Speed ​​Insight tool is very practical, because it allows you to make a quick diagnosis of the loading speed, and, above all, it gives you clues about where you have problems and where you could improve. In addition, you can combine the information with data on web performance from Google Search Console.

GT Metrix

It is another very interesting solution to check the speed of a page, and take corrective actions to optimize the SEO of your website. Within its diagnosis, it runs the Google Page Speed ​​analysis, so it gives you an even broader view of the situation and very useful complementary information.

SEO tools that analyze incoming links

You probably already know that receiving backlinks (incoming links) from quality pages relevant to your topic is very positive for your web positioning. That is why it is worth being able to analyze which pages link to you, and also, know which are the backlinks of your competition. And why do you want to know which pages link to your competitors? Because that gives you ideas to also get links from those pages or similar ones.


It is a tool that allows you to analyze your website from the SEO point of view, but whose main added value is in the analysis of the pages that link to your website or any site you want to find out. They have their own system to assess the authority of websites, and they also take into account the theme factor, which is so relevant to Google.

As an alternative, you have a tool like Ahrefs, also very interesting.


Since we are talking about incoming links, there is a fundamental aspect, which is to be able to follow what has happened with a particular backlink. Imagine that, in one way or another, you worked to get a link from an authoritative page in your niche. You are not going to manually check week after week if the backlink is still there. For that, you have an SEO tool like Linkody, which alerts you when you gain or lose inbound links. And so you can take the appropriate corrective measures, if necessary.

Tools to find interesting keywords

Keywords are at the heart of an SEO strategy because the ultimate goal of web positioning is to appear high in Google results for keywords relevant to your business goals. Since you are going to dedicate a lot of time and effort to trying to position yourself well, it is more than recommended that you take seriously the choice of keywords for which you want to fight.

Google Keyword Planner

The search engine offers a free tool to find out which keywords are used a lot for a specific niche, and the associated volume of traffic. Why does Google do that? It is a functionality of your advertising service. Obviously, if you want to pay for your ad to appear to relevant customers, you need to know what keywords your potential users are searching for.

But that tool has two major limitations. The first is that, if you are not a customer of advertising services, it only shows you partial information, with traffic ranges instead of exact data. The second problem is that it is not very practical for in-depth SEO analysis, because it is designed to publish ads, not to set up a positioning strategy.


It is one of many tools that collect information from different sources to help you find the best keywords. One of its sources, obviously, is Google traffic data. In fact, by combining that information with the ranking of your competitors for each keyword, you get an estimate of the volume of traffic for each. In addition, you can discover new keywords, either because the tool suggests them to you, or by looking at which keywords are important to your competitors.

Page crawling tools

If you want to be able to analyze a web page in detail, be it your site or one of the competition, an interesting SEO tool is a page crawler. What does? Well, the same as Google robots: it scans a website, with all its URLs, and returns a lot of information about the configuration of the pages, and more interesting data.

On Crawl

It’s a cloud-based payment tool, so you can use it from anywhere, no matter what device you’re on. It returns a lot of information about, among other things, tags (H1, title, meta-description, etc.), depth level, content duplication, structured data, social tags…

Screaming Frog

It is a program that you install on your computer, and that allows you to track the web pages that interest you. If you use the free version,  you can only analyze 500 URLs at a time, but it’s not bad to start with.

Analytical tools for web positioning

Google tools

For your own sites, you have a lot of information if you use the two most important analytical tools provided by Google. I am referring to Google Analytics and  Search Console. The first is very good to follow the behavior of your users on your website. Know where they come from, what devices they use, what pages they visit, how long they stay, and much more.

The second allows you to know the keywords that bring you traffic, which pages are positioned, and where, in addition to the number of impressions and the percentage of clicks by users. It also has information on links, performance, and much more.

Combining both, you can take steps to improve the SEO of your website.


It is a general tool that provides you with synthetic information about your website or any other that you analyze. You will see the main keywords, the main competitors, the incoming links, the authority, and much more data. It is a good starting point to analyze each aspect in more detail later. There are many more such SEO tools like SERanking, Ubersuggest, and many more. You just have to see which one seems the best for you.

With those 10 tools, I have only given you a very initial vision of the exciting world of SEO. It hasn’t given me time to talk to you about solutions to analyze logs or the subject of semantic analysis, which is becoming more and more important. I hope to address it in a future post.

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